Guizhou tea industry aims at 100 billion output value

"Guizhou green tea show is the best in the world", a once strange concept, is becoming the consensus of countless tea people at home and abroad In the past three years, more than 10 cities in China, such as Beijing, Shanghai, Shenzhen and Hong Kong, have set off a whirlwind of Guizhou green tea Millions of consumers have tasted authentic Guizhou Alpine ecological organic tea A large number of domestic tea enterprises, such as Beijing Wu Yutai and China tea company, have rushed to invest in Guizhou to start business Looking to Guizhou, domestic tea merchants have promoted the great development of Guizhou's tea industry In the fifth batch of leading enterprises evaluated by the Ministry of agriculture, another five tea enterprises in Guizhou have ranked among the national leading enterprises So far, eight tea enterprises in Guizhou have become national leading enterprises According to the statistics and forecast of the provincial agricultural committee, this year, the tea garden area of Guizhou will exceed 4 million mu, ranking the second in the country, and the comprehensive output value of tea will exceed 5 billion yuan In August this year, the tea industry was listed as one of the 16 key industries cultivated and developed by the provincial Party committee and the provincial government With the rapid expansion of the tea garden area, the rapid improvement of the number and level of processing enterprises, and the mature sales market facing the whole country, Guizhou tea industry chain has been formed Now, under the guidance and support of various preferential policies, tea farmers in Guizhou are no longer making small noises In many new tea areas, the green tea garden is particularly dazzling under the sun in winter Since Guizhou issued the opinions on accelerating the development of tea industry in 2007, the province has invested 170 million yuan of special funds for tea industry and 695 million yuan of central financial development funds for modern agricultural production to support the tea industry With financial subsidies and integration funds at all levels, the tea industry in Guizhou has paved the way for 3 million tea farmers to become rich in five years The development of tea industry scale in Guizhou has brought about a revolution in tea processing and production From small workshop production to factory production, the division of production, marketing and sales has been realized, and the utilization rate of resources, labor efficiency and product quality have been greatly improved Three provincial and municipal leading enterprises and 40 small tea processing plants have been set up in Hetaoba village, Meitan County, with standardized and modern processing plants The whole process of clean production line has driven nearly ten thousand mu tea gardens around to carry out industrial production This year, the per capita tea output value of the village will exceed ten thousand yuan In the Yongxing tea farm of Meitan, the tea branches and seeds pruned by the local tea agricultural machinery have also been turned into treasures According to reports, the price of more than 300 Jin of old tea and more than 80 Jin of tea seeds in one mu tea garden has reached more than 2000 yuan At present, there are 683 registered tea processing enterprises in the province, with a total assets of more than 3.1 billion yuan A group of tea processing enterprises with large and medium-sized enterprises is forming Through merger and reorganization, brand marketing and other forms, cultivate and establish a group of enterprise groups, forming a processing enterprise cluster of large and medium-sized enterprises, including eight national key leading enterprises Of the 60 provincial key leading enterprises in the province, more than half of the tea processing enterprises have modern production workshops, realizing the whole process of continuous, clean and standardized production Diversified development has greatly improved the comprehensive utilization level of tea in Guizhou Gradually realized the transformation from focusing on the production of spring tea to focusing on the production of spring, summer and autumn, from focusing on the use of single bud tea raw materials to focusing on the simultaneous use of one bud, one leaf, one bud and several leaves raw materials, from focusing on green tea products to focusing on green tea, black tea, black tea, reprocessed tea, tea polyphenols, tea seed oil, tea drinks, ultra micro tea powder and other tea deep processing products The comprehensive utilization rate of tea has been greatly improved through development and transformation With the continuous development of tea industry in Guizhou, the forms of tea wealth have changed dramatically Walking into Gaotun of Liping, Yaoshang of Shiqian, Qingchi of Jinsha, cloud and mist of guiding, Bagu of Duyun We see the cottages changed by the tea garden everywhere: villas instead of thatched houses, cement roads instead of mud roads, and motor vehicles instead of tired feet Like Tianba village, there are villages connected with villages, households connected with households, which are basically cement roads, which can be seen everywhere in Guizhou tea area As of April 2011, the total area of tea garden is 3.7 million mu, ranking the second in China and the first in green tea province There are 17 counties (cities and districts) with tea garden area of more than 50000 mu Among them, there are three counties with more than 200000 mu From the perspective of the market this year, the overall situation of spring tea sales is relatively good This year, the output of spring tea reached 24000 tons, with an output value of 2.9 billion yuan, an increase of 15.4% and 37.2% year-on-year respectively; the output of famous and excellent tea reached 6595 tons, with an output value of 2 billion yuan, with an increase of 7.7% and 35.5% year-on-year respectively It is estimated that the output of tea in summer and autumn is 44500 tons, and the total output of tea in the whole year is 70000 tons, up 30.7% and 28.6% year on year respectively Tea market wholesale prices can be sold to more than 1000 yuan, most concentrated in 500-600 yuan The wholesale prices of Meitan and Fenggang single bud tea are all 600-700 yuan / Jin, and the famous tea such as Shiqian moss tea and Fanjing Mountain Cuifeng tea are in a rush From the perspective of professional market, the tea professional sales market with certain scale and influence mainly includes Guizhou tea city, huaguoyuan Taisheng tea market, etc., with annual sales volume of tens of thousands of tons and sales revenue of hundreds of millions of yuan There are various forms of tea circulation Shanghai tea, Beijing Wu Yutai, Fujian Bama and other tea enterprises have carried out close cooperation with Guizhou They have established a chain and joint operation window platform of "national liquor Moutai? National product Guizhou tea", initially forming a good cooperation mechanism of resource sharing, channel Co Construction, mutual benefit and win-win Through the establishment of franchise stores, chain operation and agency distribution, the market share of Guizhou tea in North China, East China, South China and other important target markets is expanding day by day, and the proportion of Guizhou tea in the national wholesale markets such as Malian Road, Liyang, Dabie, Fangcun, eqiao, etc is greatly increased Guizhou's tea industry has planned the industrial development from the production, processing, market and other multi-dimensional "whole industrial chain", accelerated the agglomeration of advantageous resources, enterprises and industries to the advantageous production areas, and formed the tea advantageous production areas and industrial agglomeration areas such as Meitan, Fenggang, Shiqian and Duyun The "Meitan cuiya" Chinese well-known trademark declared by Meitan county has passed the examination of the State Administration for Industry and Commerce and is expected to be available within this year Since 2007, the area of tea garden in Guizhou has increased at the rate of more than 500000 mu per year, accounting for half of the new tea garden in the country, which makes Guizhou rapidly become the core area of tea industry development in China Nowadays, an increasingly full and mature industrial chain is accelerating the formation of Guizhou, and a new rich industry is emerging According to the plan, by 2012, the tea garden area of the whole province will exceed 5 million mu, and by 2015, the 5 million mu tea garden will enter the exploitation period Based on the production of 6000 yuan per mu, the output value of tea farmers and tea green income alone will reach 30 billion yuan Can a mu tea garden realize the output value of 6000 yuan? The author makes an in-depth investigation in Meitan county This year, the county's spring tea sales per mu of fresh leaves have reached about 4000 yuan In addition to the summer tea and autumn tea picked, some tea farmers in this area have increased their income by 2000 yuan Therefore, as long as the management and protection are good, the primary industry of each mu of tea garden, that is, tea revenue, can exceed 6000 yuan According to the calculation, the value-added of the secondary industry will not be less than 30 billion yuan, when the tea purchased by the enterprises from the farmers, the primary semi-finished products and the secondary refined products, including the deep-processing extracts, double in the processing link At present, tea garden sightseeing, tea tourism, tea house leisure and green tea consumption are becoming a trend, occupying the tertiary industry at the end of the industrial chain, with higher value Therefore, the output value of tea houses, tea tourism and other service industries has reached 40 billion yuan, which should be achieved According to the plan, in five years, there will be 10000 tea stores in the province, with an average annual turnover of 1.5 million yuan per store and a total sales volume of 15 billion yuan There are more than 1000 teahouses in the province, which will be expanded to 5000 in 10 years, with an average turnover of 2 million yuan per teahouse, that is, 10 billion yuan With the extension of industrial chain, tea catering, tea tourism, etc., the comprehensive output value of tea industry should be over 100 billion yuan.