Grain and oil industry accelerates toward branding

The guiding role of "China's good grain and oil" is obvious, and the mechanism of high quality and good price is gradually formed, which effectively promotes the stability of the "Chinese rice bowl"

The China Cereals and Oils Association recently released 236 "China Good Grain and Oil" products in 2020, including 83 rice products, 64 wheat flour products, 61 edible vegetable oil products, 17 dried noodle products, and 11 multigrain and soybean products

Insufficient supply of high-quality grain and oil products is a major "shortcoming" in the development of China's grain industry

"China Good Grain and Oil" products refer to high-quality grain and oil products with regional characteristics, great brand influence, high consumer recognition, and in line with provincial "Good Grain and Oil" series standards or "China Good Grain and Oil" series standards

The guiding role of "China's good grain and oil" is obvious, and the mechanism of high quality and good price is gradually formed, which effectively promotes the stability of the "Chinese rice bowl"

Over the past few years, the "China Good Grain and Oil" campaign has had a prominent support and guidance effect, and the supply of high-quality and diverse grain and oil products has increased significantly

In order to ensure the quality of grain and oil, the "China Good Grain and Oil" campaign strives to explore the road of "standard leading" and "quality winning"

In order to change the status quo of "high-yield and poor counties" in some major grain-producing areas, the "China Good Grain and Oil" campaign actively promotes the "three-chain synergy" of the grain industry chain, value chain, and supply chain, and promotes the economic development of the main producing areas

Zhai Jianglin said that the "China Good Grain and Oil" action plan is a livelihood project that benefits farmers and the people, and is an effective measure to ensure that the country's food security jumps to a higher level.

(Liu Hui)

"China Food News" (08 edition on April 19, 2021)

(Editor-in-charge: Bao Xiaotie)