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Pharmaceutical Intermediates
Promotion
ECHEMI Mall
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News
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Trade Service
nal Seafood Month) to launch its first consumer promotion
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To capitalize on increased consumer consumption of seafood and preference for responsibly sourced fish, the campaign will communicate directly with consumers through free media and social media, and engage retailers and foodservice operators
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The campaign, titled "Healthy Fish, Healthy Planet, Healthy You", will focus on GSA's Best Aquaculture Practices (BAP) certified products, and aims to increase awareness of the BAP brand and ultimately promote responsible Production and procurement of seafood for sale
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In addition to traditional media, social media and influencers are invited to participate, and the project will also provide a toolkit of print and “digital” materials, making it easy for any retailer or foodservice operator that supports the BAP project to participate
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Seafood is the top choice among U.
S.
consumers who want to eat less meat, according to a "Change the Taste" survey conducted last year, and ecolabels like BAP are influencing U.
S.
consumers to buy seafood and the supermarkets and restaurants they frequent brand perception
.
S.
consumers who want to eat less meat, according to a "Change the Taste" survey conducted last year, and ecolabels like BAP are influencing U.
S.
consumers to buy seafood and the supermarkets and restaurants they frequent brand perception
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Rolling out in phases starting this summer and culminating in National Seafood Month in October, the campaign will educate consumers about what the BAP label means and how it addresses responsible aquaculture production
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GSA has developed a new collection of BAP marketing materials for use by retailers and foodservice operators, including point-of-sale materials and digital content information, from graphics to photos to video content, that can be shared through the messaging platform
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GSA will look to develop consumer campaigns in other markets and to develop marketing campaigns for its Wild Seafood Certification program, Best Seafood Practices
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