Furniture vertical e-commerce mode ice-breaking logistics enterprises rush

China Paint network
: can buy the favorite furniture on the Internet is certainly a good thing, and after a long wait and installation of trouble and let some people walk. Today's logistics community is trying to solve this series of troubles.
From Tiantian Huayu, Debang and other enterprises to provide trunk furniture transportation and from home, Dayshun and other enterprises to provide terminal distribution and home installation services are gradually forming a whole furniture service system. In the future, through these systems, the online buying experience of the furniture industry may be the same as buying a piece of clothing.
logistics companies look forward to higher
On March 12, Debang launched a "furniture industry solution" to provide furniture vendors with a full range of services from transportation, distribution to installation.
compared with its competitors, Debang in the furniture logistics classification market is a late arriver. Since December 2014, Logistics enterprises such as Xinbang and Tiantian Huayu have entered this classified market through strategic cooperation and entry into Tmall platforms.
in the logistics enterprises flocked to the back, is the growing prosperity of furniture e-commerce. In 2013, for example, Lin's furniture sales were 110 million yuan, and by 2014, that figure had grown to 330 million yuan, an increase of 300 percent.
and the logistics community has a more optimistic judgment about this market. "In my personal opinion, the future of this market will maintain strong growth, and continue for about 10 years, after all, accustomed to electricity merchants after 85 is gradually entering the stage of home decoration, especially after 90, they are personalized furniture and cost-effective are very important, e-commerce is a good choice." Ren Jiang, director of home-to-home marketing center, told reporters. Main furniture distribution of this category of the market home, in recent years, the business growth rate has always been maintained at 300% to 500%.
's optimistic estimates of future growth have led many giants in the logistics industry to look forward to this classified market. From the end of 2014 to the beginning of this year, the furniture town of Foshan held a series of logistics product promotion, in these meetings, the logistics industry famous figures one by one, Xinbang Logistics Chairman Shi Haowen, Homecom Logistics General Manager Jiang Jidong, Kahang World Chairman Yan Guoliang and General Manager Qian Qi, etc. are personally on hand to promote their own logistics products.
the mainline terminal cooperation cases
for road freight enterprises, furniture logistics is not a familiar market, especially in the final installation process.
according to Debang officials, Debang's five-pack service is not entirely the responsibility of Debang itself, in the final installation process Debang chose a "more experienced company" to cooperate.
similar to this is Tiandi Huayu, according to Tiandi Huayu's Sun Qiuping, the current Tiandi Huayu in the furniture transport this piece can only guarantee access to the home, can not be installed. At the end of March, Tiantian Huayu will launch from distribution, home to installation of the overall service, as for the installation part, Tianyu Huayu will also choose to outsource the way of cooperation. "We still want professional work to be done by professional people."
Said by Sun Qiuping, "professional people" refers to the day-shun, home-to-home one in the furniture and home appliances classification distribution market has accumulated experience for many years of the company. At present, they are also becoming the integration of mainline logistics terminals, the realization of furniture logistics standardization of the main role.
January 17th, Day-Shun and card line world reached a strategic cooperation, by the card line world is responsible for trunk transport, Day-Shun is responsible for terminal distribution is installed. In 2014, both sides accepted capital injections from Ma Yun system, and the combination of the two also built a complete furniture service system for Ma Yun e-commerce.
A also home pass, Ren Jiang said, home pass has reached a cooperation with some large freight enterprises, by freight enterprises to provide trunk services, while home pass is responsible for the completion of furniture transportation of the first and last kilometer of distribution and installation. "How to efficiently complete the installation of different specifications of products is the need for long-term training of enterprises, this still needs professional companies to do."
"open source" "integration" motivation is different
for the same classified market, from the freight enterprises and professional furniture distribution enterprises from different perspectives, the scenery is very different.
In recent days, tiandi Huayu, the most discussed topic is the bias business and franchising, Sun Qiuping's explanation is that both are in the "open source", and the purpose is to improve Tiandi Huayu's coverage of the industry.
from this point of view, this entry into the furniture transportation market is another "open source" way of Tiantian Huayu. "At present, the logistics market in the core areas and classifications is basically saturated, and for logistics companies, expanding into the secondary and classification markets is an inevitable trend, such as the furniture market, such as cross-border e-commerce and e-commerce into the village, are open source ways." Sun Qiuping said.
in the home marketing center director Ren Jiang, the entry of freight enterprises to provide it with more opportunities for integration and cooperation. "Home Pass is committed to creating an entire furniture industry logistics solutions, in which we hope to be able to integrate the best resources of society, especially in the trunk section, our mentality is open."
the definition of "excellent resources", Ren Jiang also made some elaborations, in its view, the logistics of the furniture industry even in the trunk part of the logistics with the general goods have certain differences. Furniture is a fragile goods, so furniture in the trunk transport to minimize the number of transit, loading and unloading should also be more careful, for freight enterprises have higher requirements for service capacity.
And for the final form of the overall transportation of furniture, Ren Jiang also made some predictions, "in the trunk part by excellent freight enterprises, and home-based companies such as the company will provide industry services standards and the first and last kilometer of household and installation." ”