Frozen food: On the star track, "rejuvenation" is the key to winning the championship

Affected by the epidemic, quick-frozen food has achieved an amazing but expected growth

According to the forecast of the China Business Industry Research Institute, the market size of China's quick-frozen food will exceed 180 billion yuan this year, and the market size will reach 350 billion yuan in 2025, with a compound annual growth rate of 10.

Realize the overall upgrade of diversity and convenience

Quick-frozen food refers to reducing food to a low temperature below -18°C in a short period of time, which can well preserve the nutrition and taste of food, which means that quick-frozen food can make the delicious meat and soup from thousands of miles away.

At the beginning of 2020, the revenue and profits of all quick-frozen food companies showed double-digit growth, the revenue growth rate was faster than the profit growth rate, and the sales were in good condition

In addition, in 2020, the single population in China has reached 240 million, and the adult population living alone will exceed 77 million

With the accelerated pace of life, young people have less and less time to prepare meals at home, which determines that they need a faster meal solution

The seasonal impact of the frozen food industry is also gradually diminishing

Under the change of the concept of the main force of consumption of the Z generation, the traditional quick-frozen food can no longer meet the requirements of contemporary young people for frozen quick-food

Adapt to the new era with new formats

Rejuvenation is the core pain point of countless traditional brands

For quick-frozen foods, the improvement of processing technology is an important factor affecting the taste and convenience of cooking.

In the past, instant food only existed in traditional family scenes, but now more and more consumers take quick-frozen food as breakfast, or even as afternoon tea and supper

In addition, the variety of tastes to choose from is one of the important advantages of quick-frozen food compared to offline stores

Industry insiders said that with the maturity of the logistics system, the quality of quick-frozen food distribution has become more stable and timely.

　　(Comprehensive arrangement by Gao Jiaodi)

　　"China Food News" (May 18, 2021 02 edition)

(Editor in charge: Zhou Yan)