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From the topic of "Hex Technology", we can see how food companies respond to the crisis of brand trust

 Last Update: 2022-10-12
 Source: Internet
 Author: User

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The recent hot network of "Hex Technology" topic has aroused widespread concern about

Professor Xiao Yang is also the director of the Institute of Strategy and Brand Management of Fuzhou University and a member

Second, from another point of view, in this public opinion crisis, for excellent food brands, is a good growth opportunity, on the surface of the "Hex Technology" for the food industry is a trust impact, in fact, it is also an opportunity for the industry to clear the source, so brand enterprises can actively strengthen communication, expand the brand's market influence, to meet the public's green and healthy consumer demand

Third, in the long run, it is necessary to use real science to solve the "Hex Technology" problem

Fourth, food companies should actively use the Internet and big data technology to increase the public's real cognition and trust

(Jiang Mei)

Editor-in-charge: Zhang Jiazhen Review: Wang Jinchen

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