"From the edge to the core" - continue to promote the localization strategy.

Recently, Clariant participated in the 24th China International Coatings Exhibition (ChinaCoat 2019) held at the Shanghai New International Expo Center from November 18 to 20, 2019, and the Coatings Industry reporter interviewed Mr. Miao Zhigang, Director of Clariant's Specialty Industrial and Consumer Products Business Unit in China, and his team members.
Leo: Clariant Specialty Industrial and Consumer Products Business Unit Asia Pacific Market Manager Yu Xiang
Middle: Clariant Specialty Industrial and Consumer Products Business Unit China Director Miao Zhigang
Real right: Clariant Specialty Industrial and Consumer Products Business Unit China Technical Services Manager Pan Yuanjia
01
Clariant China Strategy: From The Edge to the Core
It is well known that China has always been the focus of Clariant's global development. In the face of the fast-growing Chinese market, Clariant has invested considerable resources and policy

. Making China's business "from the edge to the core" has become Clariant's long-standing strategy. "From the edge to the core" strategy, first, the centralization of resource allocation, second, the allocation of personnel, the use of key positions Chinese or people who understand the Chinese market, and finally, in the core market penetration and development, to enter the core market center. The strategy specifically includes five localization frameworks: local insight, local competitiveness, local decision-making, local innovation, and local collaboration. Since the implementation of the strategy in 2016, Clariant China has achieved above-average market growth.
02
adhere to the innovation-driven
innovation is one of Clariant's five strategic pillars. In terms of manpower and finance, Clariant has 1,100 technicians, or about 6% of the company's total, and innovation costs accounted for 3.2% of sales in 2018, reaching CHF 209 million. On the hardware side, the Global Innovation Center in Frankfurt, Germany, the Specialty Industry and Consumer Goods (ICS) division, and soon to be located in New Jersey, USA, and soon in Shanghai, will have our innovation center, which is open to Clariant's partners and consumers in addition to basic research.
Clariant believes that technological innovation can contribute to sustainable development, which is also the driving force behind innovation, at a time when all industries are pursuing environmental protection.
03
the future of the paint market
Clariant's overall view of the paint market is cautiously optimistic. Caution is due to great uncertainty about global and regional economic development, while optimism is that China's paint market is an open, innovative and sustainable industry. In the next few years, China's paint market will also have a single-digit growth. Geographically, the Bohai Bay, Yangtze River Delta, Pearl River Delta and western development still provide very good market prospects for coatings and related industries.
in the sub-sector, the development of water-based coatings is also continuing to advance steadily, in the field of industrial coatings, the container field has been in the forefront, other machines, heavy anti-corrosion and other fields are still in development. But at present, the concept of water has begun to develop, for Clariant, such as a focus on sustainable development and innovation, there are certain advantages.
from the point of view of consumers, their needs are efficient, environmentally friendly, tasteless, their awareness and needs will greatly promote the industry's scientific and technological progress and the development of new products, which is critical for the entire coatings industry. In the future, the entire coating industry is expected to continue to integrate, with everyone on environmental protection and safety, the improvement of the awareness of the circular economy, the company's leading edge in technological innovation will be greatly played.
04
a new, environmentally friendly
and Clariant's products at this exhibition are silicate coating additives. Silicate coatings in China has just started, but in developed countries its market share is very large, and even some countries have reached 20%, in China has some large-scale projects using silicate coatings, which is more environmentally friendly and relatively safe new paint varieties. Clariant brought a two-in-one additive, Dispersogen® SP Plus, to take silicate coating innovation to the next level.
this product has achieved the same ease of use as latex paint, with its patented polymer, dispersion and robust function in one, it is simple to use, can improve the flexibility of the formula. At the same time can help improve the storage stability of the final product, so that the final product has a very good viscosity, for preparation and construction. At the same time, this product also has flame retardant and mold-resistant properties, is a very distinctive silicate coating functional additives, and in line with Clariant EcoTain® label products, with a very sustainable concept, biodegradable.
Q and A
. Q: Would you like to introduce Clariant Integrated Park?
A: The Clariant Integrated Park under construction is a milestone in Clariant's "edge-to-center" China strategy. As Clariant's headquarters in Greater China and research and development center in the Asia-Pacific region, Clariant Integrated Park is located in Shanghai, with a total area of more than 24,000m2, and will serve as one of Clariant's eight global research and development centers in the future, focusing on basic chemical research and application development, responding quickly to global and local trends, and focusing on the linkage between commercialization and sustainable development.
Q: What is the target of the growth of the Special Industry and Consumer Goods business unit to a market stage?
A: In terms of sales figures, we hope that through 3 to 5 years of efforts to make the growth rate or market share grow steadily, I hope that our annual growth rate is higher than the average market growth rate of about 2%. In terms of impact on the industry or position in the market, we hope that we can become customers, suppliers or consumers with a very strong sense of innovation in the eyes of the additive company, can keep up with and lead the market in the direction of the latest products or the direction of the latest technology.
Q: What does Clariant think of the inorder coatings market?
A: This should be the future development trend, if the point in time, five years, ten years of development will be easier to develop into scale, a year, two years is more difficult. Because globally, in the countries with the most silicate coatings, almost 20% of the paint market, both inside and outside the wall. And China's 0.1% is less than that. What can be shared now is that we hope that the government, industry associations together to promote the future of coatings in line with environmental standards, Clariant will be duty-bound to develop better performance products, after all, now silicate coatings can not meet all the requirements. In the long run, china's inordered coating market share of 5% should be no problem in the future.
2, 2018, was appointed China Director of Clariant's Specialty Industrial and Consumer Goods (ICS) business unit. China is a key region for Clariant's business growth, and as a leader in the region, Miao Zhigang aims to accelerate ICS's growth in China and lead the business unit into the next phase of growth.
joining Clariant, Mr. Miao worked for BASF in 2009 and was the head of the textile business in East Asia and the care chemicals business in China. Director of Electronic Chemicals in Taiwan since 2016.
, Mr. Miao worked at Corning Chemical since 2001 as a procurement and commercial manager in Greater China. He began his career in 1988 as a project manager at Wuxi Dye Factory (later Bayer Wuxi Chemical) and as Purchasing Manager in 1997.
graduated from Jiangnan University with a degree in analytical chemistry and a degree in law from Nanjing Normal University. He holds a master's degree in administration and business administration from Peking University.
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