"From tea garden to tea cup" seamlessly connects Hunan tea group and Tangyu tea company to reach strategic cooperation

On January 14, Hunan Tea Group Co., Ltd and Hunan Tangyu Tea Co., Ltd signed a strategic cooperation agreement, and the two sides will jointly contribute to the establishment of Tangyu supply chain company Wu Jihai, former vice chairman of the CPPCC Hunan Provincial Committee, attended and delivered a speech Hunan tea industry group is a national key leading enterprise of agricultural industrialization, which integrates tea planting, processing, scientific research, sales and tea culture dissemination, and operates in the whole industrial chain and specializes in tea production The company has 98 high-quality ecological tea garden bases in the tea area of the province, with a total area of 610000 mu It mainly produces and manages black tea, yellow tea, green tea, black tea, flower tea, white tea, oolong tea, small package tea, tea extract, tea food, etc it has well-known brands such as Baisha River, Xiangyi, Junshan, Zhenxi, cooperative, Dongting, etc it is a multi brand and multi tea group The comprehensive strength of large-scale enterprises ranks in the forefront of the country Hunan Tangyu Tea Industry Co., Ltd is a chain enterprise engaged in the sales of tea sets, tea house management and tea affairs training It is the founder of the tea house business model in China After more than 20 years of exploration and development, Tangyu tea company has established a mature retail terminal store and management mode of tea, and has become a model of tea house operators Many tea houses have been selected into the top 100 excellent tea houses in China At present, Tangyu tea company has set up 40 directly managed chain stores nationwide, with 310 sales outlets and an annual sales volume of 100 million yuan This cooperation is to respond to the brand development strategy of "three Hunan four water five color tea" of Hunan provincial Party committee and provincial government, implement the action of strengthening agriculture with provincial Party committee and provincial government's characteristics and brand, give full play to the initiative of enterprises and entrepreneurs, deepen the supply side structural reform, promote the high-quality development of the real economy, and finally achieve the important purpose of "benefiting tea farmers and contributing to the society" Hunan tea group and Tangyu tea company make full use of its high-quality resources, scientific research and testing advantages, brand influence, combined with Tangyu tea company's mature terminal market network, talent reserve of tea artists and other advantages, take the establishment of Tangyu supply chain company as the starting point, reduce circulation links and operating costs, optimize product structure, and achieve The seamless connection of high quality tea "from tea garden to tea cup" After the cooperation, the two sides will jointly promote terminal sales and transform the advantages of characteristic resources into economic and social benefits It is expected that through three years of development, there will be 150 chain stores directly managed by Tangyu tea industry and 1000 sales outlets, realizing a sales revenue of 500 million yuan, solving the problem of 5000 people's labor force employment, directly linking and driving the per capita income of 50000 tea farmers to increase more than 6000 yuan, driving the province's 5 0 million tea farmers in the base continued to increase their income and become rich In addition, both sides will vigorously promote the construction of big data, use the data background to accurately analyze the tea consumption behavior, and use the remote platform to strengthen the training of tea marketing workers, guide the base tea farmers to scientifically grow and make tea, expand channel sales, and strive to build the supply chain company into a multi billion level tea industry service terminal supply chain platform in 15 years 。
Wujihai hopes that the provincial tea industry group and Tangyu tea industry company will deepen cooperation, make joint efforts, comprehensively innovate and develop, expand and strengthen physical stores, drive more tea farmers to increase income and become rich, and make greater contributions to building a strong province of tea and realizing the goal of 100 billion tea industry.