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Four innovative trends in the new beverage market

 Last Update: 2022-08-30
 Source: Internet
 Author: User

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With the intensification of product homogeneity in the industry and the enhancement of consumers' health awareness, the beverage market is facing new challenges

As consumers pay more and more attention to body health, keywords such as low-calorie, low-sugar, weight loss, and health are frequently appearing in daily life, and low-sugar, high-quality drinks have become the focus of current young consumers.

Diversified cross-border With the upgrading of consumption and the intensification of industry competition, the cross-border integration of multiple elements in the beverage industry will become an important trend.

Personalization In addition, today's young consumers have more diverse interests and preferences, and pay attention to the expression of their own personality.

The characteristics of the new generation of young consumers who love food, beauty, play, and entertainment determine their pursuit of individual expression.

In addition to Starbucks, Nai Xue's Tea has also opened a wine shop in the past two years

(Xin Wen)

"China Food News" (April 19, 2021 04 edition)

(Editor-in-charge: Wang Han)

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