Foreign enterprises invaded, domestic paint brand to strengthen the "hard and soft preparation"

According to relevant data, China's
coatings
market has 400 billion market development space, and the domestic paint market this "big cake" not only let the domestic investors excited, but also let foreign
pon coatings enterprises
began to look down on the Chinese market. And domestic paint enterprises to compete with foreign enterprises, which inevitably makes people worry about the competitiveness of domestic paint enterprises. As we all know, foreign brands in product technology are better than domestic enterprises, in quality is undoubtedly ahead of local enterprises. For domestic coatings, this is no small challenge, so if the domestic brand paint in the market competition to win, but also pay attention to hard and soft strength to build.International brand paint "invasion" of the Chinese market
according to China International Furniture Exhibition,
Coatings Exhibition
related data show that in recent years, the number of overseas
coating brands
exhibitors increased significantly, in addition to Italy, France, Japan and other developed countries in the world furniture industry exhibitors, including Vietnam, Malaysia, Indonesia and other Southeast Asian countries. From the above data, it is not difficult to see that many foreign brands are increasingly optimistic about the Chinese market, have set their sights on China, there are relevant institutions forecast that the next 5 to 10 years, the average growth of China's furniture market will reach 15%, of which the growth of the paint market is not to be underestimated, especially high-end products, its growth rate will be faster. Driven by such a large environment, foreign countries have "invaded" the domestic market, but also with its advanced production technology, process technology has become a strong team to seize the Chinese market. National paint enterprises hard and soft strength needs to be strengthened urgently
recall in 2014, the market based on the functional level of paint products flooded, under the banner of "environmental protection", "health" products are emerging, but really can achieve the publicity effect is a few, not to mention really solve the consumer's user experience and meet their emotional needs. Because of the low entry threshold of the paint industry, so that domestic paint brands every flowering, paint product quality can not be guaranteed. Therefore, in the international brand paint "invasion" of the domestic market challenges, domestic paint enterprises must do is to standardize management, improve technical level and product quality, improve the level of service of enterprises, strengthen internal skills, closely follow the market, win the recognition and trust of consumers.
, as the concept of environmental protection continues to gain popularity, and the paint industry-related environmental protection policies are also being introduced, many sub-sectors of standards are also being developed and audited. It is not difficult to see here, the future "environmental protection" must be the paint industry development trend. In addition, the paint industry related policy formulation has also begun to make many paint enterprises really attach importance to the environmental performance of products, only to produce truly technical, quality products to meet the needs of consumers, in order to find a place in the future market.