FoodBev Releases 2020 Food and Beverage Packaging Trends

        But how to take zero-waste food packaging to the next level? FoodBev predicts that there will be a huge increase in edible packaging in 2020
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At present, edible wrapping paper has been used for various foods.
These edible wrapping materials are usually made of rice paper, seaweed or potatoes, etc.
As companies try to develop more edible materials, this kind of wrapping material will be further expanded.

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        For example, Air New Zealand recently partnered with local company Twiice to develop edible coffee cups made of corn and paper, with the aim of reducing the use of single-use cups
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Edible coffee cups made of corn and paper
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        2020 will see more sustainable packaging options and fewer single-use materials, as more companies are interested in developing recyclable materials, compostable materials and even edible packaging solutions
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Combined with sustainable production and manufacturing methods, sustainable packaging is one of the most important trends in the food and beverage industry in 2020
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        Advanced technology: VR interaction, online tracking, extended shelf life

        There is no doubt that advanced packaging technologies have greatly transformed the food and beverage industry in recent years
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As Tetra Pak’s Alexandre Carvalho puts it, packaging “offers enormous potential for personalization and consumer experience, the ability to surprise and surprise consumers
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        In 2020, packaging will provide consumers with more interactive experiences, especially with the development of augmented reality (AR) technology
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According to a study by Ke\z\zler, interactive AR packaging has grown by 120% in recent years and is particularly popular with the new generation of consumers as it provides consumers with more appeal through experiences such as game interaction
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        Earlier this year, gin brand Bombay Sapphire partnered with Zappar to demonstrate how AR technology can enhance the packaging experience and increase the brand’s engagement with consumers
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Customers scan wine bottles with their phone cameras and can open portals to see digital content such as cocktail recipes and videos
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        In addition to providing new technologies that increase consumer interactivity, advanced technologies can also provide ways to increase transparency in the food supply chain
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For example, as early as April this year, Nestlé partnered with French retailer Carrefour to provide consumers with blockchain technology to track the origin of Mousline mashed potatoes
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        Such technologies allow consumers to access information about their product supply chain by scanning a QR code on a product's packaging with their mobile phone and entering a secure platform
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Information includes the various materials used, the date and location of manufacture, quality inspection information, and the location and date the product was stored before it hit the shelves
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        It's unclear what new packaging black technologies will emerge next year, but there are some exciting potential developments
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With the recent consumer focus on sustainability and the emergence of innovative products such as Stixfresh claiming that its sticker technology can keep fruit fresh for up to 14 days, how packaging technology evolves to address current food waste and environmental concerns will become A topic that everyone loves to hear about
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        Stixfresh claims its sticker technology keeps fruit fresh for up to 14 days
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        Transparency: Clear labels, material transparency

        According to research by Bi\zongo, 38% of consumers would prefer to buy newly released products with clear product information
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As consumer awareness of product information continues to grow, brands need to give full attention to their products and their ingredients
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        Earlier this year, research from compostable packaging company Tipa noted that nearly half (48%) of UK shoppers would like to see product labels using plastic-free packaging
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Likewise, nearly half (49%) of shoppers believe that labels should be introduced to identify packaging as compostable
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        This transparency is reflected not only in the information provided on the packaging, but also in the transparency of the materials used
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Recently, the number of transparent packaging made of translucent materials has been increasing, allowing consumers to see exactly what the products they are buying look like
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        One example is vegetable processing company Bonduelle, which has released a new Harvest Bowl package for consumers to enjoy a hot lunch on the go
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Bonduelle points out that its products are focused on clear labels, while being free of artificial preservatives and flavorings
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        It also aims to maintain the freshness of its products through packaging and to maintain the independence of each ingredient
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They have adopted clear packaging that shows consumers exactly what they are buying, which matches their clear label brand focus
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        Consumer demand for clean labels is driving a trend towards transparency in the food packaging industry and will continue to drive growth in 2020
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