Focus on China Tea 2021 Industry Summit Forum to discuss the development of tea public brand

On December 22, the China Tea 2021 Industry Summit Forum hosted by People's Daily Online and hosted by People's Online was held in Beijing

Sun Haifeng, member of the party committee and deputy editor-in-chief of People's Daily Online, said in his speech that in recent years, People's Online, based on the definition of public brands, has used big data analysis to reveal the characteristics, trends and potential risks of regional public brand building, and combined with domestic and foreign brands.

In the keynote speech session, Liu Jian, former director of the State Council Poverty Alleviation Office, former counselor of the State Council, former deputy minister of the Ministry of Agriculture, and chairman of the National Agricultural Science and Technology Entrepreneurship and Innovation Alliance; Chen Zongmao, researcher and doctoral supervisor of the Tea Research Institute of the Chinese Academy of Agricultural Sciences, and Liu Zhonghua, academician of the Chinese Academy of Engineering, professor and doctoral supervisor of Hunan Agricultural University, respectively focus on "tea industry and rural revitalization", "how to make a public brand of Chinese tea", "tea technology and tea culture integration".

Liu Jian, former director of the State Council Poverty Alleviation Office, former counselor of the State Council, former deputy minister of the Ministry of Agriculture, and chairman of the National Agricultural Science and Technology Entrepreneurship and Innovation Alliance

Liu Jian pointed out that tea products, as a Chinese national drink with a long history, are more unique due to differences in genetic varieties, geographical climate, cultural background, and processing methods

Zeng Yande, Chief Agronomist and Director of the Development Planning Department of the Ministry of Agriculture and Rural Affairs

Zeng Yande said that at present, the focus of "three rural" work has historically shifted to comprehensively promoting rural revitalization, and the tea industry is standing at a new historical starting point

Chen Zongmao, academician of the Chinese Academy of Engineering, researcher and doctoral supervisor of the Tea Research Institute of the Chinese Academy of Agricultural Sciences

Academician Chen Zongmao said in his video speech that doing a good job in the public brand of Chinese tea is the process of making the public brand of tea a cluster of regional tea products with advantages and developing into an industrial cluster

Liu Zhonghua, Academician of Chinese Academy of Engineering, Professor and Doctoral Supervisor of Hunan Agricultural University

"The linkage between technology and culture will definitely make Chinese brands shine, enhance brand value, and more and more people will fall in love with Chinese tea because of their understanding of tea culture

Shan Xuegang, deputy director of People's Daily Online Public Opinion Data Center and editor-in-chief of People's Online

At the meeting, Shan Xuegang, deputy director of the Public Opinion Data Center of People's Daily Online and editor-in-chief of People's Online, released the "2021 Research Report on the Status Quo of Chinese Tea Public Brands" (hereinafter referred to as the "Report") on behalf of the research group

Roundtable Forum 1 "The Development of Tea Public Brand"

Roundtable Forum 2 "What kind of tea brands do the people need?"

Strengthening the Chinese tea public brand is an important measure for local governments to effectively integrate regional resources, establish production area standards, build category advantages, and achieve brand influence.

At the roundtable forum, the guests conducted extensive discussions and in-depth exchanges on the topics of "the development of tea public brands" and "what kind of tea brands do the people need", sharing practical experience and achievements, and discussing technological innovation, industrial upgrading, and public branding of the tea industry.

In order to better promote the branding development of China's tea industry, Academician Liu Zhonghua Workstation, People's Network Public Opinion Data Center/People's Online, JD.

In 2022, the People's Daily Online Public Opinion Data Center will cooperate with a number of authoritative media to conduct in-depth research in tea production and sales areas across the country, and spread scientific and rational tea production and consumption concepts

It is understood that this forum is also supported by the China Consumers Association, China Tea Society, China Tea Circulation Association and other relevant units, as well as companies such as Wu Yutai, Heytea, Pinpinxiang, and Infinitus

(Gu Yufei)

Responsible editor: Zhang Jiazhen Review: Zheng Ying