Face the market adjustment and implement the strategy of China's wine base

Our reporter Gu Yufei

Since last year, the "opportunity theory" of Chinese wine has been constantly mentioned by the industry

Chinese wine bottoms out

Since the outbreak of the new crown pneumonia last year, due to the combination of factors such as rising international freight rates, international environment and policy changes, some market space has been reserved for domestic wine brands to a certain extent

Liu Shisong believes that the positive feedback from the three aspects of economic environment, production area policy and market demand has boosted the development of China's wine industry

Domestic wines are enjoying the unprecedented opportunities brought by the "new national tide" and "new domestic products", but they are also facing many challenges

Liu Shisong said that the challenges that Chinese wine currently needs to face mainly come from two aspects

Build a Chinese wine base

How can Chinese wine maintain the current positive momentum and continue to "expand its territory" to stabilize positive growth? Liu Shisong believes that it is necessary to focus on industries, production areas and brands to build a Chinese wine base

"In fact, China's liquor industry has learned many excellent points from the wine industry.

Construction of production area bases "In recent years, the research on the development planning and high-quality development of China's wine production areas has found that there are very few production areas that can really systematically formulate industrial development plans

Liu Shisong, the base of building a brand, proposed that we should adhere to the new development concept, focus on improving the quality and efficiency of development, take internationalization, marketization, and differentiation as the direction, deepen the supply-side structural reform, adapt to the needs of production and consumption upgrades, and continue to promote raw material productivity , technological innovation, resource control and brand influence construction, comprehensively enhance the attractiveness, competitiveness and cultural strength of Chinese wine products, and make the Chinese wine market truly become the base of Chinese wine brands

"China Food News" (04 edition on August 16, 2021)

(Editor-in-charge: Gu Yufei)