Explore the O2O model Paint companies to avoid "smashing" money

China Coatings Network
: With the rapid popularity of the Internet, e-commerce development directly impact the traditional home industry. The rise of O2O model, many people in the industry have been optimistic about the development of
coal
industry, in the paint e-commerce "smash" money, blindly follow the trend, not only did not spend money on practical use, and finally led to the situation of money. Well,
coating enterprises
how to avoid "smashing" is not wrong money.
Coatings enterprises did not spend money on the blade
paint merchants in order to achieve immediate results, or in order to quickly seize the market, the O2O understanding is completely not deep enough, just electrocution immediately with the wind spread across the country, which can easily lead to half-body. Not only is a lot of "smashing" money causing the money to run out of money, it can also lead to bankruptcy.
Paint brand
business simple understanding is that as long as the flow of traffic to stores around can be, but forget another fact, is the transformation capacity of stores around, which will lead to talent management out of control, development has no central point, a loose sand disorder development phenomenon appears.
coatings enterprises to explore the O2O model, put money on the cutting edge
paint companies in the process of exploring the O2O model, the need to pragmatically hit the money on the blade, if the money can 'smash' out of the future, then this 'smash' is worth it.
In terms of "smashing" money, we must first consider the funds in the case of limited budget, the allocation of resources to the highest conversion rate of the city, and the distribution of traffic must be controlled in the hands of the operation team, according to the conversion situation of stores around the control and assessment, who has a high conversion rate, the flow is allocated to whom, rather than the natural allocation of allowed traffic.
In the expansion and development, the coating company's operations team and landing team between the most important docking, in the early part of the trust between the two sides did not establish, it is more important to put the limited operators, concentrated in one or a limited city docking, so that individual cities first to operate.
O2O model is simple from online to offline, website promotion and store sales, but the key issue is how to get traffic into the site, import offline stores. And according to their own situation and market development to carry out a perfect development funnel. This is what businesses have to consider.
, coating enterprises in the development of O2O model, different enterprises will have different problems, can not be general.