Experts and scholars: Make agricultural branding a strategic starting point for the revitalization of rural industries

"Industry is the fulcrum of rural revitalization, and the development of industries should be a 'multiple choice' question, which should pay attention to both tangible assets and intangible assets

"Industrial revitalization is a requirement for rural revitalization, and the construction of regional public brands of agricultural products is an effective means to cultivate rural industries, promote high-quality development of industries, and boost the industrial economy

"The revitalization of rural industries is a long-term plan to promote rural development.

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In September, the autumn sun in Zhengzhou was dazzling, and discussions were fierce in the meeting room of the Henan Rural Revitalization Association

As an important symbol of agricultural modernization, brand building runs through the entire agricultural industry chain, and is an important support and lasting driving force for promoting agricultural transformation and upgrading, improving quality and efficiency

"Rural revitalization must have the voice of Henan

Zhang Zhancang, counselor of the Henan Provincial Government and former president of the Henan Academy of Social Sciences, said that industrial revitalization is the top priority of rural revitalization.

"To promote the revitalization of rural industries in an all-round way, it is necessary to actively explore models that meet the needs of local development based on the actual situation, and also to earnestly learn and learn from the practices and experiences of other places, and constantly explore and improve the regional models with their own characteristics

Pingdingshan City, Henan Province has a solid foundation of agricultural branding, and has more than ten kinds of national agricultural product geographical indications such as Jiaxian Red Bull, Wugang Pigeon, and Mawan White Peach

Shi Xianzhi, president of the Henan Rural Revitalization Association, said that the construction of agricultural branding will enhance the added value of the agricultural industry and agricultural products, and increase farmers' income