Escort "safe, healthy and delicious" and make unremitting efforts for the naturalization of products

Novozymes Global Vice President TC Tan (right) and Head of Bakery and Food Industry Li Xiaohong (left)

The 23rd China International Food Additives and Ingredients Exhibition (FIC 2019) was held at the National Exhibition and Convention Center in Shanghai, with more than 1,500 exhibitors from more than 70 countries and regions around the world and tens of thousands of professional visitors

Novozymes' more than 700 products in 130 countries and territories around the world, its bio-innovative technologies provide superior and sustainable solutions for a rapidly changing market, improving industrial efficiency and protecting the environment

Li Xiaohong: Around the theme of "safety, health and deliciousness", Novozymes brought the combination of maltoamylase and collagen peptide products and demonstrated their application

In the early 1990s, Novozymes launched the patented Novamyl® 10,000, which began the process

In fact, functional polypeptides are a class of products with unique physiological function and nutritional function formed by animal or plant-based proteins as raw materials

TC Tan: Since 2018, when California required Starbucks coffee products to label carcinogenic risks, acrylamide has received more and more attention

In fact, acrylamide is mainly used as a Product of the Maillard reaction between the amino acid asparagine and the reducing sugar, which mainly occurs in the process of

In the second half of 2018, the product was promoted and applied in the Turkish market and achieved good results

Li Xiaohong: In December 2017, the European Union officially legislated on the content of acrylamide in food, and in 2018, Novozymes' acrylamide solution was well applied and recognized in the European market, bringing a very effective and safe method to European enterprises to control and reduce the acrylamide content

TC Tan: In the process of meat cutting and processing, many high-quality protein resources are processed at low prices or wasted

Li Xiaohong: Novozymes' special enzyme combination Protamex® has a good meat hydrolysis effect, which can improve the production efficiency and yield of meat extracts, and Flavorzyme® can improve the umami taste and flavor

Li Xiaohong:

Today, consumer concern about food safety has reached an all-time high, as evidenced

TC Tan: With the increasing awareness of consumer health care, people are more willing to taste the taste of the food itself than complex foods

Reporter: At present, how is Novozymes developing in China? And how do you see the future development trend of the market? What is your company's strategic layout in response to this trend?

TC Tan: Although political, economic and other factors will have an impact on business expansion, Novozymes has maintained continuous growth in the global health market, and the Chinese market is no exception

In terms of future trends, the most obvious is consumption upgrading – the number of middle-class people is increasing, people are more demanding food safety and quality, and consumption upgrading will also be the driving force

In the future, Novozymes will continue to work on the research and development of "naturalization", that is, to provide the nutrition