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With the strengthening of consumers' awareness of sports and health care, more and more people begin to pay attention to the replenishment of their own water after exercise, and related sports drink categories and brands are also increasing day by day
In the face of the increasingly large fitness army, Li Ziyuan jumped out of the familiar dairy product field and made a new move in the field of sports drinks.
With the increasing popularity of functional drinks in China, Nestlé said that it will launch a functional sports drink "Nestle Optimum Hydration +" electrolyte water in the Chinese market, mainly targeting young sportsmen in first-tier cities
According to the Frost & Sullivan Report, in 2019, the market size of China's sports drinks reached RMB 12.
(Source: New Nutrition)
"China Food News" (06 edition on April 12, 2021)
(Editor-in-charge: Yang Xiaojing)