Efficient transfer of sharp agricultural goods "from field to table"

At present, instant retail, which is mainly characterized by "local stores + instant delivery", is becoming a new outlet

Accurately connect the place of origin and sales

The characteristics of instant retail "near fast and good" can achieve accurate connection from the place of origin to the place of sale, and better meet the immediate needs

Professor Ouyang Rihui, deputy dean of the China Internet Economy Research Institute of the Central University of Finance and Economics, said that instant retail is a new retail format

With the rise of instant retail, the fresh fruits and vegetables that are ready to buy are favored by the market, which has brought great changes

Hong Tao believes that the biggest change brought about by instant retail is to promote the transformation of product sales from production-centered "push supply chain" to customer-centric "pull supply chain", promote the adjustment of planting structure by rebounding the pipa, and enhance the brand value of agricultural products through standardized production, which not only meets the needs of consumption upgrading, but also enhances the income

Ouyang Rihui believes that the changes brought about by instant retail have improved the welfare

Realize the value-added of products, increase industrial efficiency, and increase peasants' income

The entry of agricultural products into the instant retail platform is not simply to move agricultural products online, it is important to build an industrial chain, supply chain and interest chain of high-quality agricultural products to achieve product value-added, industrial efficiency, and farmers' income

Ouyang Rihui said that the sustainable development of agricultural e-commerce must establish a reasonable interest connection mechanism

Guan Jinbao, general manager of Beijing Linmiao Organic Fruit and Vegetable Planting Co.

In the short term, the market will be dominated by supply

Are there any difficulties and blockages in the real-time retail of agricultural products? Ouyang Rihui believes that the basic disk of instant retail is local supply, the current instant retail is still in the early stage of development, the category richness of commodity supply, optional space is not enough, can not meet the diversified needs of consumers, so the market price is dominated by the supply side, in the short term instant retail will be a supply-oriented market

Guan Jinbao said that the bottleneck of real-time retail of agricultural products lies in how to optimize operating costs, and to reduce high costs, only rely on scale effects

(Meng Decai, Liu Zhiyi)

China Food News (2022-10-07-04 edition)

(Editor-in-charge: Zhu Meiqiao)