E-commerce is mixed, paint enterprises "touch the net" difficult

China Paint Network
News: After the rise of the Internet,
coating enterprises
began to face new challenges, the Internet in promoting consumption upgrades, but also change the traditional enterprises inherent channel advantages. However, some industry insiders said that the advent of e-commerce for the entire
coatings
industry is a mixed feeling, because many enterprises are facing the problem of re-occupying. In particular, many enterprises that dominate traditional channels are not keen to re-establish e-commerce channels.
but there are also many peers are very optimistic about the paint enterprises with the help of e-commerce platform to expand channels. Because the inherent advantages of e-commerce channels can bring real benefits to consumers, such as price transparency, freedom of purchase time and so on. So it is not surprising that paint companies have invested heavily in building e-commerce channels, hoping to break through in the melee.
Appreciating the attitude of the industry believes that the new e-commerce channels for the entire coating of the old channel market will have a great impact, O2O platform for a large number of paint SMEs provide a good opportunity, because compared to the traditional channel construction of the huge cost, e-commerce channels low-cost advantages to small and medium-sized enterprises provide opportunities.
, for paint products to take the path of e-commerce development, there are paint enterprises are not optimistic. They believe that e-commerce sales channels are not likely to become the mainstream channels of coatings, because paint products need to be designed and installed, that is, services. "Although the data of home building materials e-commerce grew rapidly in 2013 and 2014, it can be seen from the analysis that e-commerce channels sell more products based on standard products, if it is customized products, it is very difficult to sell online."
, in the home building materials industry, although the current e-commerce enterprises are many, but at present, the real e-commerce sales channels successful enterprises are not many, most enterprises still rely mainly on traditional agents for sales.