E-commerce has entered the "slow era", how should the head platform respond?

Recently, Dai Shan, president of Alibaba Group's China digital business sector, issued an internal letter announcing the new organizational structure of the original Taobao Tmall business

The development of the e-commerce industry has entered a stable period, transitioning from the explosive stage to the refined operation stage

There are two main reasons for the e-commerce industry to enter the "slow era": First, the industry has encountered a ceiling of user growth.

Li Chengdong, an e-commerce strategy analyst and founder of Dolphin Think Tank, judged that China's e-commerce has completely entered the era of stock market competition, and it is impossible to expect rapid growth whether it is a platform or a merchant

In the era of stock market competition, how to deeply mine user value and create new growth points tests the ability of leading e-commerce companies

Industry insiders believe that this round of adjustment is not just a simple physical merger of Taobao and Tmall's industry operation capabilities, but an upgrade of consumer and merchant service capabilities

As a result, both brands and small and medium-sized businesses will operate under a new unified platform mechanism

In the face of the stable period of e-commerce, Li Chengdong believes that there are still five opportunities, namely substitution of domestic products, going offline, private domain traffic, overseas markets and live broadcast e-commerce

At present, Douyin e-commerce is continuing to increase support for domestic brands, improve the content specification system, and expand the advantages of interest e-commerce from multiple dimensions to promote innovation of domestic brands and help economic development

The relevant person in charge of Douyin e-commerce said that in 2022 Douyin e-commerce will actively enrich the supply of online domestic products, give full play to the advantages of interest e-commerce smooth online and offline, link production and consumption, etc.

The combination model of "private domain traffic" and "live streaming e-commerce" is also giving birth to new business opportunities

"Kuishou has realized the organic unity of public domain and private domain traffic

(Wang Yichen)