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In the mid-autumn festival, the regulatory authorities have successively issued documents to rectify the "sky-high price" mooncakes, and aimed at the boxed mooncakes with a unit price of more than 500 yuan for key supervision, sending a clear governance signal to the market, creating a strong governance atmosphere, and also releasing obvious deterrent and warning effects
However, there are strict regulatory policies on the top, and there are marketing countermeasures for flexible evasion
Curbing the "sky-high price" of mooncakes is in line with the social needs of opposing extravagance and extravagance, in line with the needs of the healthy development of the mooncake industry, and also conforms to public opinion
So, is "Mid-Autumn Pastry" a mooncake? According to what criteria are the mooncakes characterized? How to distinguish between mooncakes and "Mid-Autumn Festival pastries"? Obviously, for the new "play" of marketing of merchants, it is necessary for the regulatory authorities to give a "patch" to the "sky-high" mooncake supervision order, relying on relevant national standards, industry standards or commercial practices to give standard answers to the above questions, to provide law enforcers with a basis for screening intervention, to draw a clear bottom line for enterprises to self-discipline, and to provide consumers with guidelines
No matter what kind of "vest" the "vest" is worn, the "core" of the mooncake and the taste
