Diversified demand for coatings Enterprises should strengthen marketing innovation

China Coatings network
: In the current
coatings
market, consumers will always be the first, it affects the fate of
coatings
enterprises. Paint enterprise transformation, exploration of O2O, channel widening and so on a series of actions, in the final analysis is for consumers and change. Therefore, no matter what the trend judgment, paint enterprises in consumer demand and marketing model innovation need to pay attention to, which is the key to the success of enterprises.
in the brand-based paint market, for enterprises, the importance of brand marketing is increasingly prominent. However, from the current actual situation, most of the marketing methods popular in the market are the same, raw hard sets and "one trick to eat to the end" of the situation is more common. In the environment into the "new normal" background, paint enterprises only according to local conditions to do a good job of innovative marketing, it is possible to stand out among the public brands.
A paint dealer said that at present, advertising, promotional activities and other marketing methods have become a lot of paint enterprises and distributors common promotional means, but for today's consumers, these "old teeth" of publicity and marketing means have long lost the appeal of the past. Therefore, many times, the cost of publicity and marketing has been spent a lot, but it has had little effect.
, how to carry out effective brand promotion and promotion is a headache for many paint companies and distributors. Many businesses believe that the pursuit of life style, value brand value of consumers will certainly pay attention to brand culture, no culture is equal to no style. Therefore, some
coating factory
businessmen will vigorously promote cultural marketing, aimed at enhancing brand awareness, to win the favor of consumers, but the end result is not satisfactory.
but from the current part of the paint enterprises and distributors of marketing strategies, mostly non-targeted and scientific, more uncientific. China's fast-moving consumer goods marketing 30 years of history has proved that any long-lasting best-selling consumer goods have been through many trials and repeated market grinds. Brand image, price strategy, channel strategy, advertising strategy, terminal strategy and so on all need to be polished in the pilot market for a period of time, after repeated verification and correction before we can accelerate the start. This process must not be omitted. Therefore, paint enterprises in the marketing process, should do a good job of market research, to avoid one-size-fits-all.
the future paint market competition will be more intense, paint enterprises only innovative marketing methods, open up marketing channels, in order to seize their own market in the country.