Dissolve overcapacity and accelerate resource integration in the coatings industry

China Paint Network
News: After more than ten years of development,
coatings
industry gradually matured, the huge market attracted a large number of businessmen to join, so that the domestic
scenture brand
stands, the competition between enterprises is becoming increasingly fierce. In the face of competition,
coating enterprises
from product research and development, production methods, sales channels and other aspects, in order to stand out in the competition. However, in the face of the increasingly rational consumer market, these measures will lead to product backlog and overcapacity problems if they are not based on the actual situation.
with the acceleration of urbanization construction, many paint enterprises think that the spring of industry development is coming again, in the face of broad market prospects, more and more paint enterprises began to pour into the market. Although urbanization construction to a certain extent to promote the paint products market just needed, and for paint enterprises to open up a new market, but the "Yi" this market is not many enterprises, paint enterprises want to occupy the market, it is not easy.
in the context of expanding market demand in the industry, paint enterprises on the production of paint products are also gradually increasing, overcapacity industry phenomenon gradually appeared. This waste phenomenon also gradually makes paint enterprises face a series of internal problems such as capital turnover. Since it is a waste phenomenon, then the whole resource needs to be carried out, the so-called resource integration refers to the paint enterprises need to identify and select different types of resources, draw and configure, activate and integrate, so that it has a strong flexibility, organization, system and value.
effective resource integration is to highlight the core competitiveness of coating enterprises, to seek the best combination of resource allocation and customer demand, but also to enhance the overall competitive strength of enterprises an important means. For paint enterprises in the forefront of the industry, overcapacity has a weak impact on them, enterprises are unable to face these difficulties, therefore, timely integration of resources has become the key to the current process of enterprise development.
in the case of serious overcapacity, paint enterprises through mergers and reorganizations to achieve the expansion of scale and market voice, which is the integration of capital; Continuously carry out enterprise energy conservation and emission reduction is the integration of the natural environment; Extending the industrial chain is the integration of the product market; Participating in trade association activities and association platforms is the integration of industry resources. Paint companies can only alleviate the embarrassment of overcapacity through a series of integrations.
a way to walk a lot more people, and then wide will be congested. An important reason for the surplus of coating enterprises is that the development of enterprises is in one direction, which is not only the homogenization of products, but also the homogenization of operating concepts and company systems. The development of the coating industry needs to step into the "lifeblood" of market operation, so as to have the opportunity to turn the "trap" into "opportunity" to successfully open up a new field.