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From this newspaper, the "Tiancai Shanglong Catering Digital Upgrade Hundred Cities Forum Hohhot Station" jointly sponsored by Inner Mongolia Shanglong Information Consulting Co.
Niu Yinxiang, president of the Inner Mongolia Cooking, Catering and Restaurant Industry Association, pointed out that in recent years, the digital economy has gradually become a supporting force for China's economic development.
At the meeting, relevant experts shared the 2021 catering digital transformation research report
The report pointed out that the proportion of franchisees in the catering industry continues to rise, and the relationship between the headquarters and each store under this model requires stronger management and control in order to achieve branding and chaining
The participating experts also analyzed the digital-driven catering operation from the perspective of operating customers and employees
According to experts, satisfaction is the basis for the effectiveness of marketing strategies, throughout the customer's dining process and even the entire membership life cycle
Catering is a human business, so in addition to managing customers, companies should also pay attention to the management of employees, think about how to better use performance appraisal to stimulate employees' enthusiasm for work, and reasonably arrange staff manpower
Regarding catering cost management, experts pointed out that the core idea of digital operation management and control is "everything is centered on operation", which is a systematic management system supporting construction, which can be designed around the operation site of "production management".
The conference also held a roundtable forum on the theme of "Digitalization helps to enhance the brand value of Chilechuan region and promote the high-quality development of the catering industry in Inner Mongolia".
(Zhao Yongguang)
"China Food News" (May 5, 2021 07 edition)
(Editor-in-charge: Wang Ning)
