Digital management of omni-channel channels, helping fast-moving consumer goods enterprises to achieve refined growth

In 2019, the total retail sales of consumer goods in China reached 40.

Fenxiang Sales CRM to help enterprises create new channels

At present, at least 70% of the revenue comes from offline channels, but in traditional channels, enterprises are facing huge challenges

Fenxiang sales-customer-connected CRM provides two solutions of "channel intensive cultivation" and "channel empowerment" in response to the challenges encountered by FMCG companies in channel channels, helping companies make decisions based on different business development stages and channel status quo.

And "channel empowerment" is different from "channel intensive cultivation", which means that brand owners realize the management of dealers and terminal store visits and sales through the connection with the dealer's digital system, so as to expand terminal coverage and increase product sales

"SaaS+PaaS+BaaS+BI" four in one, quickly respond to the dynamic changes of enterprise strategy

In this era of great changes, companies need to constantly make new changes and adjustments based on the market

SaaS is characterized by cloud deployment and out-of-the-box use

In addition to the above three platforms, a vertically integrated BI analysis platform is the key to the implementation of all businesses of the enterprise: through data collection, data aggregation, data analysis, visual output, collaboration and sharing, this platform revolves around business The integrated digital insight capabilities and reports can customize "out-of-the-box" business reports for FMCG companies, making marketing management clear at a glance

At present, Fenxiangpinke provides digital services for Jinmailang, Mengniu, Orion, Jiajia, Wanglaoji, Pernod Ricard (China), Besute, Sanpangdan,

(Chen Jian)

Responsible editor: Zhao Yangyi Review: Zheng Ying