Different from the new trends of e-commerce micro-commerce in 2015

China Paint network
: 2014, micro-business is really very hot, from the circle of friends brush explosion to the whole people micro-business, 2014 is a period of micro-business windfall. Until the end of the year, it means that the windfall period for micro-businesses is over, but it also means that the micro-business dividend period for 2015 is over.
it is impossible to say that micro-commerce replaces e-commerce, and it is impossible for micro-commerce to lead the mobile Internet. Lei Jun once said that when a tornado comes, pigs can fly. Yes, the pig was blown up by a tornado, but the wind is gone.
simple reasons, the original e-commerce and traditional merchants, for micro-business has three
attitudes:

look down;
In the past e-commerce, based on WeChat constantly brushing up the micro-business or immature business form, they are looked down upon, but micro-business in the last two years is very hot, layer agent, not happy, just sell mask to create a myth, traditional e-commerce is incompreaday, also can not achieve this effect; All kinds of fake sales emerge endlessly, WeChat is bound to introduce a strategy to rectify, strict control, micro-commerce may not have a clear future, even if Ma Huateng in the early meeting mentioned "micro-business a bit interesting", see through, micro-business to develop in Tencent policy forward, at least now will not give traditional e-commerce caused great pressure, so it is not to be looked down upon.
But according to the China Internet Development Statistics Report, the size of China's mobile phone users has reached 557 million, mobile phone usage reached 85.8 percent, surpassing the traditional PC overall 80.9 percent of the usage rate for the first time; Whether it is the transformation of Whendding Network, Van go-go, micro-customer red envelope new business model or the rise of micro-business, mobile e-commerce is imperative.
, many e-commerce tycoons, including offline brands, are beginning to ponder the micro-commerce channel and access. After all, the truth is there. But engaged in micro-commerce, can not call micro-business every day to replace e-commerce, kill Tmall Taobao. In fact, e-commerce development for 10 years, we know Wanda's Wang Jianlin is still very moist, also did not say Wanda can not go on. The author thinks: the most appropriate form of micro-commerce and e-commerce should be: complement each other, coexist and progress.
months have passed, and I think there are three trends in micro-chambers in 2015 that are different from e-commerce.
, the user is the agent, agent-turned-user
micro-business distribution model and traditional e-commerce combination, is the most important trend of micro-commerce in 2015. Taobao's business model is not a reasonable business model, because he is currently like Baidu, are selling traffic to make money, this model is simple rough, but very unhealthy. Why is that?
because Taobao's slogan is: let the world have no difficult business. But now Taobao achieves: let the world have nothing difficult to buy. So the result of such differences, so that users are very happy, let Taobao is very cool, but let the offline and Taobao merchants are very painful. The business model that makes businesses miserable is definitely an unhealthy business model.
healthy business model should be: 1, users cool;
, the emergence of WeChat, transformed into one of the best tools, and micro-commerce has become a good channel. Because:
1, in the traditional PC era, play is the traffic economy, there is traffic you make money

micro-commerce is based on the trust of the circle of friends to distribute, so that the end result is only excellent products can obtain lasting development, which will be conducive to enterprises to provide better products, merchants to provide better service, users are agents, but he is also a user, thus forming a virtuous circle.
2015 micro-chamber in this relationship level virtuous circle, micro-business this new business model, although will impact the traditional e-commerce, but will not be destroyed, but will be a reasonable combination with it to build a healthy business ecosystem.
, WeChat marketing four elephant limits
WeChat marketing four elephant limits are: friends circle, WeChat group, public number and micro-store. Mainly refers to that is, to sell goods in the circle of friends, to WeChat group links-based micro-commerce, micro-store-based C2C e-commerce, based on the public number-based enterprise e-commerce. One of the most powerful is the circle of friends micro-business, users more and more rely on WeChat this platform, more and more sticky.
micro-commerce, will be the four elephants limited linkage, that is, on the basis of the circle of friends to establish WeChat groups, when the number of friends circle more, the development of more WeChat groups, friends circle is the transmission of value, WeChat group is to do marketing. WeChat group more, you can play WeChat public number, and finally through WeChat public kidnapping micro-store to reach a closed loop, such a closed-loop process, because micro-business will be such a complete WeChat marketing system built.
of course, the current system is still not perfect, because the last ring of micro-stores has not yet fully formed, by the time it is formed WeChat marketing dividends have passed. Just like Taobao, from a prototype that was scolded by others slowly grew into a large organizational framework system, which requires a lot of people to participate in a step-by-step improvement.
Third, consumer sceneization, marketing localization, channel multi-dimensional
With the de-centralization of mobile e-commerce, the era of e-commerce and marketing for all has come. In the news of the Big Bang, in social networks, everyone passively or actively becomes the spreader of information.
see a fun game, a beautiful article, a touching video, even a beautiful dress, even if there is no interest driven by the situation will be unable to help but forward, share. This phenomenon is very common in the circle of friends, because the low threshold, zero cost makes many micro-businesses eager to try, in the future when all social sharing is connected, this kind of marketing will be more common.
2015, micro-commerce will be the era of de-centralization, consumers will get rid of Taobao, JD.com and other shopping platforms, everyone can become micro-business platform. At the same time, the micro-business platform based on social trust will promote the further realization of commodity transactions through interaction, communication, sharing, community value orientation, etc.
micro-business to "small and beautiful" said that the main services are also local people, can meet the needs of local consumers in a timely and accurate manner. To realize the local O2O service, micro-commerce in a sense is the mobile service platform, effectively solve the terminal users to find information difficulties and information asymmetry problems, through micro-commerce will be timely and effective connection between mobile e-commerce bridge.
For any business, traffic portal will always come first, even if baidu, 360, space, etc. are very good channels, but with a large user base of WeChat is the first entrance to social traffic, channel multi-dimensional will gather a large number of social traffic to a platform. Although this is cumbersome to do, there is no other option for micro-businesses, as the micro-chamber expanded its channels in 2015 to gain more traffic access.
micro-business from the product level, if the quality of products is good, your micro-business is C2C, micro-business is both a consumer, but also a seller, or a spreader. Micro-business, the product is good C2C2C2C2C, the product is hard is B2B2B2B2C. However, from the ecological development of e-commerce can also be seen, WeChat's final ecology must be from C2C to B2C, and ultimately to obtain user reputation, to meet the user experience, must be the B2C model.
In 2015, there is still too much uncertainty as to whether micro-commerce can be different from e-commerce as another sustainable profit model, but it is certain that micro-commerce in 2015 will be an extraordinary year, and there will certainly be more opportunities and opportunities for development and growth. Mobile e-commerce development is only three years, has passed a year, you either enter now, or three years waiting to regret.