Dairy consumption expands variety, increases experience and solves problems

Data show that China's per capita annual milk consumption is 14.
4 kg, which is only one-third of the world average and one-half of the average of developing countries
.

Inner Mongolia can be called the "Chinese milk tank"
.
At present, the region has 1.
43 million dairy cows, raw milk output of 6.
73 million tons, raw milk processing capacity of 10 million tons, accounting for one-fifth or one-quarter, the total volume ranks first
in the country.
In recent years, Inner Mongolia has made great efforts to expand varieties, increase experience and solve problems for the dairy industry, and continuously promote more high-quality products to the whole country
.

Enrich the consumer experience

"Before I came to Inner Mongolia and Yili, my whole impression of dairy was to drink a glass of milk
every morning.
" Zhao Jie, a consumer from Anhui Province, shouted under the "product tree" of Yili Group, "I really didn't expect that the consumption experience of dairy products was so rich"
.

This trip to the grassland has also become a dairy consumption trip
for Zhao Jie.
After ordering food at an Internet celebrity store, she experienced freshly boiled pot tea for the first time: milk is paired with brick tea, jerky, and fried rice, which is much more mellow than brewed milk tea powder; For the first time, I experienced yogurt pie: not only does it taste not sour, but it is also soft and sticky; For the first time, I saw baked milk skin, shredded milk skin, milk tofu, milk tofu mooncakes, milk candy chips, and yogurt fried rice candy
.
As listed in the popular work "How Much Milk Taste in Inner Mongolia" by Grassland All Media: whether it is high-temperature sterilized milk or pasteurized milk, whether skim milk or sugar-free milk, there is always a suitable one for you; Dozens of flavors of ice cream and ice cream are not only ecstatic in midsummer, but still hot in other seasons; As long as you want, you can boil and drink milk, you can also eat milk brewed, steamed, roasted, fried.
.
.

With the two major dairy enterprises Yili and Mengniu successively entering the top ten global dairy industries, Inner Mongolia's dairy product matrix is also richer
.
While the market scale of liquid milk, milk powder, yogurt, cold drinks and other markets continues to expand, the two major dairy companies have entered the high-end
of cheese and other industries.

Data show that from 2017 to 2021, the market size of China's cheese industry increased from 4.
992 billion yuan to 12.
27 billion yuan, with an average annual compound growth rate of 25%.

While consumer demand is growing strongly, China's cheese industry still has many problems
such as low consumption proportion, dependence on imports of raw materials, and imperfect industrial chain.
"From rice, flour, grain and oil to high protein and high quality, and promoting the Chinese market from 'drinking milk' to 'eating milk', cheese is a new force and new driving force
to promote the stability and long-term development of China's dairy industry.
" Lu Minfang, president of Mengniu Group and chairman of Miaoke Landuo, believes that to promote the long-term healthy development of the cheese industry, we must do a good job in four aspects: first, to ensure quality, second, to pay attention to the upstream and downstream supply chain, third, category innovation, and fourth, to guide consumption
.
Through continuous publicity, cheese should become a just-needed product that every family eats every day, and drive the development
of cheese to a 100-billion-yuan industry.

Increase dairy varieties

Can you drink donkey milk? In Hohhot City and Linger County, Inner Mongolia Grassland Royal Donkey Technology and Animal Husbandry Co.
, Ltd.
has gone through a 10-year development path
.
The company's grassland herding donkey catering Co.
, Ltd.
is the first cultural catering food workshop with the theme of "donkey" in China, and has established two national chain restaurants in Hohhot, and is now laying out restaurant chains in Shanghai, Guangdong and other places
.
"Donkey milk powder is the best product in milk and the luxury
in milk powder.
" Bai Jinyu, general manager of Grassland Royal Donkey Technology and Animal Husbandry Co.
, Ltd.
, introduced that the company adopts advanced ultra-high pressure sterilization and freeze vacuum drying two technologies to preserve the nutrition and activity in raw milk, and this year invested in the construction of a production line
for the production of 50 tons of donkey milk powder.
The first phase targets an annual output of 20 tons to 50 tons of adult pure natural additive-free health milk powder, and the second phase will produce formula milk powder
for tuberculosis, diabetes, cancer patients and other disease groups.

10 years ago, Xilin Golmeng was awarded the "Chinese Horse Capital"
by the China Horse Industry Association.
As the core area, Xilinhot City has vigorously developed the horse industry
.
"The whole body of the horse is full of treasure
.
We strengthen the chain
extension chain on transformed horse dairy products.
Huang Boguang, chairman of Inner Mongolia Zhongyun Horse Industry Group, introduced that 75 mare's milk processing enterprises have basically transformed the mare's milk
produced by horse herders.
Among them, Inner Mongolia Zhongyunma Industry Group actively builds a standardized system for front-end milk sources in the horse industry, continuously improves the mechanism for linking the interests of farmers and herdsmen, and opens up purchases
throughout the year.
In order to improve the yield of mare's milk, they also organized top scientists in the industry to jointly tackle key problems and launched the "Efficient Breeding of Dairy Horses and the Integrated Demonstration of Diversified Production of Mare's Milk Products"
.

Different livestock in Inner Mongolia are distributed in grasslands with different vegetation, thus forming a dairy territory of milk, mare's milk, goat milk and camel milk
.
In Alxa, the "hometown of camels in China", 11 camel milk processing enterprises and cooperatives have been established throughout the Union, and the purchase of fresh milk by enterprises has increased from 30 tons in 2018 to more than 3,000 tons at present, and the camel milk industry has entered an era
of intensive and industrial production.
In Hohhot, the "Dairy Capital of China", the inventory of high-quality dairy goats of Inner Mongolia Shengjian Biotechnology Co.
, Ltd.
exceeded 50,000, becoming the first dairy goat inventory in China
.
Through farm standardization, dairy sheep breeding, production mechanization, and management digitalization, the company ensures that high-quality goat milk can be traced
from the farm to the factory.

Solve development puzzles

The blue sky, the turquoise lake, the hardworking aunt milking the cows.
.
.
This may be an "embedded" impression
of Inner Mongolia for many people.
"In the tide of dairy industry revitalization, this scene has been completely turned over
.
" Zhao Guoliang, assistant general manager of the first unit of Inner Mongolia Youran Animal Husbandry Co.
, Ltd.
, said that workshop-style milk production cannot solve the problem
of Chinese people eating good milk and eating at any time.

Taking Youran Dairy as an example, the smallest pasture also has 3,000 cows and the largest farm has 24,000.

Every day, Juanshan's cow's meal standard is 80 yuan
.
All cows are entitled to health care services such as brushing and hoof trimming, and all milk is fully enclosed into the processing pipeline
.
"The large-scale production of modern dairy industry first ensures that the breed of cows is good, the welfare of cows is good, and then the quality of milk is good
.
" Zhao Guoliang said that large enterprises such as Yili, Mengniu and Youran Animal Husbandry introduced UHT processes to extend the freshness of milk; The introduction of new packaging materials has extended the radius
of transportation of dairy products.
This not only makes it more convenient and reassuring for people in the milk source area to eat milk, but also promotes the high-quality products on the "golden milk source belt" to the whole country
.

In the eyes of the Erie people, there are only two kinds of people in the world: those who drink milk and those who do not drink milk
.
"In our research, we found that the main reason why many people do not drink milk is lactose intolerance, and after drinking milk, they either have a belly rise or run their belly
.
" Bagenner, R&D director of Yili Group's liquid milk business department, introduced that he found the crux and established the mission - "to turn people who don't drink milk into people who drink milk", and Yili Group has vigorously tackled key problems
.

In the process of developing "Shuhua Milk", Bagenner and his scientific team made bold assumptions and carefully verified it
.
In order to solve the problem that the cost of industrialization is too high and the product is easy to brown, the scientific research team has carried out thousands of experiments
.
A metric, a parameter, or even a punctuation mark in a report needs to be refined
.
Finally, for the first time in China, the industry-leading "aseptic addition" process and the international advanced "lactose hydrolysis" technology were adopted, and the lactose was completely hydrolyzed without destroying the original color, aroma, taste, taste and a variety of vitamins and minerals of milk, so that the lactose intolerance problem that plagued many people became "not a problem"
.
On this basis, the Bagener team successfully developed three different types of soothing milk, such as lactoferrin soothing milk, and launched middle-aged and elderly soothing milk
.
"I am very happy
that Yili Sulin Milk has won the award at the Global Dairy Conference.
" "I'm even more proud
to turn more people into milk drinkers," Bagenner said.
”

Innovation has become the mainstream
of dairy research and development of leading enterprises.
Taking Yili as an example, marketing revenue ranks fifth in the global dairy industry, but R&D capabilities have entered the top two
.

Leading enterprises "being consumer fans" and supporting leading enterprises have also become practical actions
to promote the revitalization of the dairy industry in various places.
On the supply side, leading enterprises have shifted from "whether there is any" to "whether it is good or not", and on the demand side, many residents' dairy consumption has shifted from "occasional eating" to "lifelong eating"
.
In such a mutually promoting atmosphere, small enterprises in the fields of donkey milk, goat milk, mare's milk, camel milk and other fields in Inner Mongolia have begun a new round of innovation in the fields of local cultivation, intensive cultivation of products and exclusive cultivation of the market
.

(Reporter Chen Li)