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Consumers' recognition of cultural and creative mooncakes is actually the pursuit
In recent years, the cultural and creative mooncakes that combine delicious appearance are highly sought after by the
Consumers' recognition of cultural and creative mooncakes is actually the pursuit
When material products are injected with cultural elements, the value-added part brought about by culture is called cultural added value
Consumers are willing to pay for the added value of culture, which does not mean that goods related to culture can be asked for prices
It is worth noting that some merchants attach not only cultural charm to the mooncake gift box, but also gorgeous packaging and various souvenirs
Cultural and creative mooncakes are in line with the current consumption upgrading needs, and the market can be appropriately explored