Cross-border marketing, paint "mash-up" please think twice

"Benz" joint "George Armani" to create a special edition sports car, "LG" joint "Prada" production of limited-edition mobile phones, "Lamborghini" joint "Nokia" launched a commemorative version of the mobile phone, "Coca-Cola" joint "World of Warcraft" for large-scale publicity ... Cross-border, in the marketing industry has been repeatedly mentioned a popular word, and in the last two years

coatings industry has also begun to popular cross-border marketing.Some paint brands began to be keen on cross-border marketing
cross-border marketing is mainly to let the two original brands, mutual penetration and mutual integration, so as to give the brand a three-dimensional sense and depth, giving the brand a new positioning and meaning, to achieve a marketing effect greater than 2. Many
brands
already started cross-border marketing in a number of ways, especially with some of the big brands performing more clearly.
why are big brands keen on this kind of cross-border marketing? Generally speaking, there are several advantages: First, to borrow the common connotation of each other's brands to strengthen their own brand core values; Second, expand their own brand extension, to create a more three-dimensional brand association; Third, the synergies of complementary resources can be used to reach more market segments through cross-border cooperation.
coating enterprise cross-border marketing must be well thought out
however,
coating enterprises
cross-border marketing must be well thought out, thick and thin hair, from the consumer demand, pay attention to cross-border areas and brand product fit; Cross-border can not be "cross" and "cross", to brand and sales of the dual promotion of the purpose; At the same time, a series of marketing activities should have continuity, the need to unite offline distributors, stores and other partners to promote, so that cross-border marketing activities can be successful.
" in the traditional sense of cross-border marketing of physical stores, more said that they put their energy to e-commerce transfer, but in fact, more physical stores now look out of their original industry, and different industries are also forming cooperation. Not only between the industry group heating behavior, more is the cooperation between different industries, but also let us feel happy and surprised. "A paint industry insider said.
in the increasingly fierce market competition, win-win cooperation is becoming an irresistible trend, and cross-border cooperation is the most prominent typical representative of this trend. Through cross-border cooperation with enterprises or brands in different industries, expanding the space for communication and creating greater market space, is becoming the consensus of more and more visionary enterprises. However, the cross-border marketing of coating enterprises must grasp a key point, is to achieve brand connotation and product positioning fully in line with cross-border marketing, only in this way, to achieve the maximum effect of cross-border marketing, and ultimately achieve brand image and end-market sales.