Create a brand and expand channels, tilapia turns into "Hainan sea bream" and swims back to the domestic market

Our reporter Yang Xiaojing

As a representative fish in Hainan, tilapia is Hainan's dominant export product

Export risks increase sharply, domestic sales are imperative

As a representative fish in Hainan, tilapia is loved by consumers in the United States and Europe because of its delicious meat, rich protein and high cost performance

Hainan Qinfu Food Co.

Under the impact of the new crown pneumonia epidemic, the trade of the world's major fishery import and export countries has shrunk

"Before the epidemic, the shipping cost of a container from Hainan to Los Angeles was around US$2,000, but now it has risen to US$6,500

Multi-party help to connect the domestic market

In response to the difficulty of tilapia having no brand and low awareness in the domestic market, in 2020, the Hainan Provincial Department of Commerce will join forces with Haikou Customs, the Hainan Provincial Market Supervision Bureau, and the Department of Agriculture and Rural Affairs to promote the implementation of the "same domestic and international sales" strategy for Hainan tilapia.

First of all, in terms of brand, it is necessary to change the name of "Luofei"

Secondly, in terms of channels, because Hainan tilapia export enterprises focus on breeding and processing, overseas sales channels are mostly operated by importers, and there is no channel management ability after switching to the domestic market, which affects sales

To this end, in 2020, the Hainan Provincial Department of Commerce supported the establishment of the "Hainan Sea Bream" group standard and certification system.

In addition, the local government also actively helps "Hainan seabream" production enterprises to connect with the domestic market

The same line, the same standard and the same quality, "Hainan seabream" has great development potential

The annual average temperature in Hainan Province is 22.

It is understood that "Hainan seabream" implements the whole industry chain supervision and traceability system from breeding to processing

At present, all 13 "Hainan seabream" professional processing enterprises in Hainan Province have passed HACCP certification, EU certification and other relevant international certification standards

Liu Rongjie introduced that there are nearly 100 kinds of processed products of "Hainan seabream"

"China Food News" (April 2, 2021 02 edition)

(Editor-in-charge: Luo Chen)