Convenient food industry both internal and external cultivation and development

Reporter Gu Yufei

Looking back at history, the convenience food industry has been "not young", and the representative category of instant noodles has cultivated a brand around 1960; At the same time, the convenience food industry is still full of "youthful vitality", new products and technologies are emerging one after another, and the development trend of the industry is closely related
to consumer demand.
"Entering a new stage of development, the convenience food industry should focus on promoting the deep integration of production, education and research, consolidate scientific and technological innovation achievements, give full play to the efficiency of scientific and technological talents, and strive to meet the needs of
different consumers.
" Industry insiders said that only by learning, thinking and doing, the industry can maintain the development trend of rapid renewal and iteration, and move steadily and far-reaching
.

Promote the in-depth integration of production, education and research

The convenience food industry is rooted in agriculture, relying on science and technology, expanding in industry, with a long industrial chain, wide coverage and strong driving force, which is a strong fulcrum
to promote the implementation of rural revitalization strategy.
"In the critical stage of consolidating scientific and technological innovation achievements, it is of great
significance to promote the deep integration of industry, education and research.
" Fan Daming, Dean of the Institute of Science and Technology of Jiangnan University, said at the 22nd China Convenience Food Conference Convenience Food Industry Youth Forum that from mutual understanding and mutual recognition to mutual support, mutual cooperation, and then mutual guidance, it is necessary to make the "five mutual" real results and create a new model
of industry-university-research integration and development.

"It is inevitable and correct
to achieve cost reduction and efficiency increase through technological innovation, and then promote the development of the industry.
" Zhang Yuhao, dean of the School of Food Science of Southwest University, said that from the perspective of enterprises, it is necessary to attach importance to scientific and technological innovation and recognize the value of scientific and technological workers.
From the perspective of the scientific research team, to help the industry solve the "stuck neck" problem, we must first know what the problem is and where it comes from
.
"Today, scientists and technicians are able to think more from the perspective of enterprises, thanks to more and more in-depth exchanges
between universities and enterprises.
To promote the integration of industry, education and research, we must make every effort to establish a new school-enterprise exchange mechanism to promote mutual understanding and trust
between the two sides.
Zhang Yuhao said
.

"At present, the food industry has entered the 'big era' development stage based on large-scale, large-format business, large market, large leader, large cluster, large-scale safety and health, and enterprises can only continue to move forward
with continuous innovation.
" Zhang Na, deputy dean of the School of Food Engineering of Harbin University of Commerce, believes that mutual trust is the premise of school-enterprise cooperation, and with the trust and support of business operators, the scientific research team can do things freely
.
In the process of cooperation, the scientific research team should timely understand the difficulties and needs of enterprises, find the problems, prescribe the right medicine, create a companionship growth model, from technology research and development, product production to patent application, and then to the formulation of standards, to provide integrated services
for enterprises.
"The harvest of enterprises is the greatest honor of scientific and technological workers, and the integration of production, education and research can not only help enterprises improve quality and efficiency, but also drive industrial transformation and upgrading, and produce certain social benefits
.
" Zhang Na said
.
She also called on scientific and technological workers to do a good job in popularizing science in addition to technology research and development
.
"'Technology and ruthlessness' has seriously affected the healthy development of the food industry, which reminds us that science popularization has a long way to go, and it is necessary to refute those sensational Internet celebrity videos and articles through scientific interpretation, so that consumers are free from rumors and ensure the stable and healthy development of
the industry.
"

Provide technical support and form a unique "one school, one enterprise and one industry" industry-university-research technical service model of the whole industry chain; Assist enterprises to build technology platforms and build product brands; Consolidate the guarantee of production, education and research base, and carry out full-chain production and education services; Promote industries to become targeted poverty alleviation characteristic industries, sign industrial assistance agreements with poor villages, and increase farmers' income.
.
.
Zeng Xiaofang, deputy dean of the School of Light Industry and Food and deputy director of the Science and Technology Division of Zhongkai University of Agricultural Engineering, said that from a farm to a large-scale enterprise, and then driving the development of the local meat pigeon industry, the "Chen Xiaoge" brand created with the help of the college's rural science and technology commissioner is the epitome
of the integration of production, education and research to create economic and social benefits.
The report of the 20th National Congress of the Communist Party of China pointed out that it is necessary to solidly promote the revitalization
of rural industries, talents, culture, ecology and organizations.
The integration of industry, education and research has realized the joint use of resources and the joint promotion of development, which is of great significance
for promoting rural revitalization.

Give full play to the effectiveness of scientific and technological talents

Scientific and technological talents are the "magic weapon" of enterprise innovation and development, and the "source power" of the industry to improve quality and efficiency, so how to maximize the efficiency of scientific and technological talents?

Li Peng, general manager of Sichuan Wangjiadu Food Co.
, Ltd.
, believes that on the one hand, enterprises should guide scientific and technological talents to adhere to market orientation, combine consumer demand with enterprise resources, and enable R&D projects to be transformed
.
"Wangjiadu Food has established an overall business module, connecting the R&D department, marketing department and sales department to create an 'iron triangle' model to make external communication and internal transformation more efficient"
.
On the other hand, enterprises should take team building as the core, enhance corporate cohesion, and let scientific and technological talents maintain an open mind and have a better sense of
teamwork.
"Whether engaged in basic research, product research and development, or providing technical support, scientific and technological talents must keep an open mind, strengthen collaboration with teams and departments, and play a leading role in the areas they are best at.
"

"It is necessary to cultivate high-skilled personnel
with the goal of improving professional capabilities.
" Meng Shi, a researcher at Nestlé R&D (China) Co.
, Ltd.
, proposed that it is necessary to provide opportunities for scientific and technological talents to communicate externally, guide them to pay attention to market dynamics in a timely manner, conduct internal staff teaching and external institutional training at the same time, support scientific and technological talents to participate in examinations in related fields, and encourage scientific and technological talents to actively improve themselves, show themselves and challenge themselves
.

"Scientific and technological talents are better at academic research, but in enterprises, scientific and technological talents also need to do a good job of communication with various departments
.
" Jin Long, general manager of the technology research and development center of Qiaqia Food Co.
, Ltd.
, said frankly that how to let scientific and technological talents understand customer needs more directly, answer customer questions in an easy-to-understand way, and how to get efficient cooperation from all departments and links in research projects led by scientific and technological talents are all urgent problems
that need to be solved.
Golden Dragon believes that enterprises should build a platform for communication and exchange among various departments, improve the overall business ability of employees, and strive to build a high-level workforce
.

"Fault tolerance and honor allow us to retain the core technical team, allowing scientific and technological talents to realize personal value
in the enterprise.
" Yang Bin, deputy general manager of Beijing Omori Packaging Machinery Co.
, Ltd.
, said that non-standard products will inevitably experience failure in the research and development process, and enterprises must have the courage to tolerate fault and let scientific and technological talents try
freely.
At the same time, it is necessary to give honors and rewards to scientific and technological talents, so that scientific and technological talents can be satisfied
at the material and spiritual levels.

"We have a passionate, sentimental and united mechatronics technical team, and the old, middle-aged and young generations of scientific and technological personnel train each other and share experience
.
" Li Zhihong, General Manager of Qingdao Kexin Automatic Machinery Co.
, Ltd.
, shared Qingdao Kexin's successful experience
in building a technical team and tapping the value of scientific and technological talents.
"It is necessary to provide opportunities for scientific and technological talents to learn and exchange, update equipment, buy books, establish special funds, and use salary incentives as a channel to enhance the work enthusiasm
of scientific and technological talents.
" Li Zhihong said
.

Insight into the market and seek innovation and change

The market has returned to rationality, rising costs and shrinking profits, and capital intervention has brought new "games".
.
.
Today, the convenience food industry faces many challenges
.
"Under pressure, enterprises should maintain concentration, timely insight into the development trend of the industry, give full play to the efficiency of scientific and technological talents, repair both internally and externally, and survive and develop
again.
" Wang Yuning, general manager of Shanghai Shida Food Co.
, Ltd.
, said
.

People's attention to health continues to deepen, consumer demand changes, making products healthier and more nutritious has become the direction
of convenience food enterprises.
"As a relatively traditional snack manufacturer, Want Want Group is committed to promoting product health and increasing efforts to develop and upgrade
processes and equipment.
" Yu Hao, deputy director of the R&D center of Want Want Group, said
.
Lin Ji, Manager of R&D Department of Uni-Enterprise (China) Investment Co.
, Ltd.
, also stressed the importance of
insight into market demand.
"From the iterative update of instant noodle products to the launch of self-heating products today, Unity is always seeking innovation and change
.
In order to seek development, enterprises must grasp consumer trends in a timely manner, have the courage to break boundaries, and strive to meet the needs of
different consumers.
Lin Ji said
.

Affected by the epidemic, the market space of many sectors in the food field has been squeezed, but the prepared vegetable industry has grown against the trend, and the "crony effect" produced has become a new driving force for the development of many industries, and the broad development prospects of the industry have attracted many enterprises to enter the market
.
"With more and more manufacturers, brands, channel vendors, and capital entering the market, the prepared vegetable industry has entered an era
of crowds.
There will be big changes in the big heat, the prospects are picturesque, and enterprises should be cautious about jogging
.
Su Yong, founder of Prepared Food Industry Watch, said that taking into account both the B side and the C side is ideal, but in fact, most companies cannot do this
.
Even if there is no B-side 'gene', focusing on the C-side can make achievements, but the requirements for product quality are high
.
At present, there are no tens of billions of large items in the real sense in the industry, but there are already good categories such as small crispy meat and Buddha jumping off the wall
.
Su Yong suggested that enterprises use science and technology to empower product research and innovation, break the consumption boundaries of landmark food, and do a good job of sketches and explosive products
.
In addition to prepared dishes, snail flour is also a popular category
in the field of convenience food in recent years.

"Advances in technology have made traditional landmark cuisine a convenience food on the tables of consumers across the country
.
" Huang Hai, general manager of Liuzhou Meishenyuan Food Technology Co.
, Ltd.
, believes that the company's R&D investment is directly proportional to its competitiveness, and the new formula and new process have greatly improved the product quality, and at the same time, integrating the upstream supply chain and implementing refined management is also the key
to enhancing the competitiveness of the enterprise.

"Externally, we must grasp the development trend; Internally, we must achieve self-transformation
.
Li Shiling, co-founder and vice chairman of Zihi Pot, proposed that enterprises should do the following five points to achieve a breakthrough: First, open source and reduce expenditure, face the crisis, adjust the original business plan, reduce costs by tightening investment and other ways, and protect the cash flow of enterprises; The second is to reduce costs and increase efficiency, and control labor costs and operating costs; The third is strategic transformation, looking for opportunities in crisis, keeping up with the pace of the times, using digital infrastructure to complete the construction of core supply chains, maintaining close contact with customers, and improving the immunity of enterprises; Fourth, timely understand and make good use of relevant favorable policies; Fifth, managers should take the initiative to solve problems, actively seek new market opportunities, and achieve self-transformation
through the application of new technologies and new models.

"Enterprises should be honest and honest, and be good at thinking and changing
.
" Zhang Wenlong, an engineer of Shandong Jianglong Machinery Co.
, Ltd.
, explained that honesty is to ensure product quality and do a good job in after-sales service; "For example, China's production of noodle machines are excellent in terms of output and automation, and the next step is to upgrade the noodle making process of the noodle machine, imitating the process of manual ramen as much as possible, so as to improve the quality
of the noodles.
" ”

"The aroma of wine is also afraid of the deep alley", and the importance of marketing is becoming increasingly prominent
.
"Corporate publicity, brand promotion, product promotion, event promotion.
.
.
Entering the 'cloud era', online marketing has great potential
.
Yang Shanshan, director of Weibo channel, said that enterprises should scientifically formulate network marketing strategies, taking the cooperation between enterprises and Weibo as an example, enterprises can cooperate with Weibo food IP for new product promotion, and can also use holiday hotspots to deepen consumers' impression of brands, and can also occupy consumers' minds through "terriers", such as "the first hot pot in winter"
.

China Food News(December 28, 2022, Version 01)

(Responsible editor: Gu Yufei)