Convenience stores realize the value reengineering of the retail store supply chain

Not only can you buy vegetables and fruits, but you can also buy breakfast, receive couriers.

Accelerate your entry into the sinking market

Under the background of the normalization of epidemic prevention and control, offline physical retail has shown strong resilience, and convenience stores and supermarket chains have stood out

With the advantages of fast pace, many goods, long business hours, and high level of automation, convenience stores have been "like fish" in large cities with dense populations, commercial areas and many office buildings, and once with small shops rooted in sinking markets such as communities, townships and rural areas

In recent years, the sinking of convenience stores to the third- and fourth-tier cities and even the fifth-tier cities has become an industry trend, and the growth rate of third- and fourth-tier cities is far greater than that of first- and second-tier cities

Increased real-time retail

Due to the impact of the epidemic, consumers prefer new models such as offline retail venues with lower concentration of people and closer physical distances, community group buying and instant retail, and the convenience store industry has timely adapted to consumer needs and won market recognition

In the online channel, the increasingly active real-time retail format also gives the convenience store industry more competitive advantages

Relying on the supply of physical outlets, the real-time retail format integrates the advantages of convenience and choice of online consumption and the safety and speed of offline consumption, thus combining the advantages of

The delivery speed is faster than the express delivery, the commodity category is more than the takeaway, and the density of outlets is more than that of the supermarket.

Industry insiders pointed out that instant retail, as a retail model innovation, through the integration of offline resources, the cooperation between the platform and offline retailers has produced a "1+1>2" effect

Break through the boundaries of traditional business formats

At present, digitalization has penetrated into all aspects of consumers, and convenience stores, as a retail format closest to consumers, are giving full play to the potential

Industry insiders believe that with the continuous improvement of consumers' requirements for the immediacy and convenience of consumption, the significance of 24-hour convenience stores for consumer services gradually exceeds the significance of sales, and the future convenience store scene will break through the boundaries

Nowadays, as an important part of the urban convenience commercial service network, the convenience store scene is integrating retail, light meals, refueling, laundry, coffee, hairdressing, terminal distribution outlets and other functions, transforming into an integrated platform for life services, and creating a convenient life circle

In Beijing, various life service outlets, including convenience stores, are accelerating their integration and development

(Gao Na comprehensive finishing)

China Food News (2022-09-30 07 edition)

(Editor-in-charge: Gao Na)