Continuous innovation Leading the automotive repair paint market - Visit Yatu High-new Materials Co., Ltd. Executive Vice President Mr. Feng Zhaohua

Feng Zhaohua: Yatu High-new Materials Co., Ltd. director, executive vice president, engaged in the automotive coating industry for 23 years, good at paint formulation design, color development, paint production and application, traditional paint and environmentally friendly water-based automotive materials have a unique understanding, a deep understanding. The leadership team will be Yatu automotive paint widely used in the original car factory, high-speed rail bus, auto year 4S shop and repair shop and other major fields, Yatu automotive paint products have been sold in Europe and the United States and other 108 countries, for the vast number of users to save costs at the same time, to provide a full range of three-dimensional solutions, has been unanimously praised by users.
Yatu High-tech Materials Co., Ltd. is a research and development, production, sales of automotive repair coatings, automotive original paint as one of the large-scale high-tech enterprises
China
. Founded in 1995, after more than 20 years of development, has become one of the largest automotive coatings production base in China, may I ask Yatu how to view China's automotive coatings market? What is Arto's mission of responsibility?
China's auto market has been developing rapidly since 1999, with more than 210 million vehicles in 2017, the second largest in the world. Some experts predict that by 2019 China will surpass the United States as the world's No. Repair paint is to do the stock market, with the increase in the amount of security will increase the market demand for repair paint. At present, Attu High-new in China from the original post-market certification package to the automobile sales group and traditional sales channels have professional sales and service team. At present, foreign brands occupy the Chinese market. But in the Chinese market, whether it is industrial development or brand development, first of all pure foreign brands, and then the slow rise of local brands. We have been in this industry for 23 years, with this rich experience and technology, in new energy automotive coatings, high-end water-based industrial coatings and European and American repair paint market, Attu Gaoxin has a vast customer base, which fully proves the strength of the company, but also reflects the company's national brand to international confidence and determination. Yatu Gaoxin has always been to "lead China shoulder-to-shoulder international" as a responsibility mission, to move forward, and strive in the near future, leading the industry, so that the world recognized Chinese manufacturing.
China car repair paint market promotion accompanied by 4S stores and maintenance plant technical services, Arto High-tech Materials Co., Ltd. in recent years in this regard how progress?
car repair is a professional technical display, involving color technology, sheet spray and other professional skills. Since 2000, Arto High-tech has conducted color-tuning and spraying training courses to provide professional skills upgrading services, each year for the industry to transport nearly 1000 technical skills. In order to meet market demand, starting in 2015, Yatu Gaoxin set up three training centers in the country, and the training center is by far the country's first automotive paint manufacturers issued the national skills laboratory, but also a large number of automotive manufacturers after-sales sheet spray training base, is expected to carry out more than 2000 personnel training tasks each year. At the same time, in order to cooperate with the national emission reduction plan, Yatu High-tech joint major mainframe plants and maintenance associations, to promote green sheet spray technology in various regions.
Yatu has been committed to promoting the automotive maintenance industry body spraying specialization, green, low-carbon development, can you introduce some of your company as a leader in environmental protection coating technology, in China's automotive coating process environmental protection, especially high-solid, water-based, technological innovation has achieved what results?
whether water-related products or oily products, Artew high-tech has in line with ultra-low VOC requirements of environmental protection products. As early as 2006, the company has cooperated with universities to develop water-based automotive coatings, to 2009 independently developed the first generation of water-based repair paint. Has now entered the third generation of products, to solve the water-like paint dry and wet film color consistent difficulties and relax the water-like paint construction window, construction site equipment zero transformation cost input.
as a traditional oil-based product, the research and development staff broke with the norm, overcome the industry generally considered difficult to achieve the oily high-solid metal primer problem, and the product has entered the California 420g/L of the stringent standard requirements.
of water-based coatings in automobiles is favored, but it really has a long way to go to be popularized, where does its resistance come from?
water-based coatings in China, although slow start, but compared with other industries water-based promotion speed is still relatively ideal. At present, the resistance lies in the supply chain of the industry to be perfected, many raw materials supply is limited, costs are affected. Secondly, insurance compensation control, non-insurance system of customers profit margins narrow, affecting the use. Finally, due to the customer's usage habits, the operation of water-based products need to have an adaptation process.
car paint color colorful, some industry experts say that automotive paint is selling color, Arto high-new materials Co. , Ltd. how to manage the color?
color management is a systematic project, including the maintenance and renewal of the formulation system, the stability and optimization of the color master system, the development of new colors, color matching integrated management and so on.
1, formula system management: with different car manufacturers around the world model color formula. According to the model color update, constantly maintain and update the original formula.
2, the establishment of color formulation system software: according to the color number, name, model and other conditions for screening.
3, color matching integration: color matching software - color meter - automatic color palette integrated matching, to achieve color search in one step in place.
new energy and lightweighting are now hot topics for automobiles, and there are no special requirements for new energy and lightweighting for car repair coating? What new coating technologies are available for new energy vehicles and automotive lightweighting by Arto High-tech Materials Co., Ltd.?
High-strength steel, aluminum alloy light metal and non-metallic composites are the future body material trends, which requires the use of lightweight small passenger cars and new energy vehicles aluminum alloy and carbon fiber composites repair coatings, especially primers.
new energy and lightweight car repair coating system gradually from the traditional solvent-based coatings to green water-based coatings. Attu High-tech has developed high-performance primers, water-based finishes and coating processes for aluminum alloy and composite substrates, water-based automotive coatings and mid-coating-free coating processes, water-based/high-solid-in-medium coatings, water-based/high solid sub-primer paints, and high solid-divided varnishes (1K and 2K).
talent is the foundation of the enterprise, independent innovation is the core of the enterprise, Yatu High-new Materials Co., Ltd. how to carry out personnel training and management?
1) Yatu Gaoxin and South China University of Technology and other universities, research institutes long-term close cooperation to jointly train high-skilled personnel.
2) According to the job requirements and talent specific situation to carry out regular training, internal training and external introduction of talent. At the same time, the core technical personnel trained in-house has been the national labor model honorary title.
3) the implementation of partner incentive mechanism, so that talented people and enterprises share the destiny.
4) In recent years, the introduction of well-known doctors at home and abroad 2 people and more than the industry's senior research and development engineers.
Through the introduction, training and use of talent "three-pronged", in the company's focus on the development of green water-based repair coatings and industrial coatings, bus, construction machinery, rail transit, new energy vehicles and high-end industrial manufacturing areas have made significant breakthroughs.
the vision of Arto High-new Materials Co., Ltd. for the next 5-10 years?
China has become a big automobile manufacturing country, but the national brand high-end automotive paint manufacturing enterprises have not yet been born, Yatu Gaoxin aspired to become the first national brand of high-end original paint suppliers. With the "Belt and Road" to continue to expand overseas markets, more than 200 countries and regions around the world to establish a new sales outlets, so that Arto has become a world-renowned Chinese brand.