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Today, with the gradual upgrading of consumption and the continuous rise of new tea brands, the market competition in the tea industry can be said to be quite fierce.
01 "Fruit + Tea"
Summer is a time when the competition for fruit tea is fierce, and many beverage stores also choose to launch new products or return products at this time, trying to occupy the main position in this competition
The advantages of fruit used in tea are obvious.
In the past two years, there have been many hot items in the fruit tea market.
Therefore, for the new tea industry that needs to maintain the new frequency to continuously stimulate consumers, mining more niche fruits such as tangerines may be a new way out
02 Reduce sugar
For young consumers who pay attention to health, low-sugar or sugar-replacement milk tea has become a new choice
According to the "2021 Tea Consumption Insights" released by Meituan Data View and Kamen, more than half of the post-95s generation prefer less sugar when choosing tea
03 Small ingredients enrichment
In the new tea drink market, milk tea is gradually turning into "porridge".
As the milk tea market continues to expand, various ingredients appear one after another
The above new consumption trends reflect that young people are more concerned about the seasonality, health, and innovation of products when they are pursuing tea.