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Pasteurized milk
Driven by the trend of consumption upgrading, liquid milk consumption has begun to transition from normal temperature milk to pasteurized milk, and pasteurized milk has become a must for domestic dairy companies
.
Pasteurized milk is milk that has been pasteurized
.
Low sterilization temperature, refrigerated storage conditions, and short shelf life are the three major characteristics of pasteurized milk.
Since not all products are marked with sterilization technology, consumers usually use the shelf life to identify which type of pasteurized milk is
.
.
Pasteurized milk is milk that has been pasteurized
.
Low sterilization temperature, refrigerated storage conditions, and short shelf life are the three major characteristics of pasteurized milk.
Since not all products are marked with sterilization technology, consumers usually use the shelf life to identify which type of pasteurized milk is
.
Judging from the data, low-temperature milk has become a trend in the development of the industry, and Jiale Dairy in Jinhua City, Zhejiang Province is also targeting this market
.
For this reason, Jiale gave up 10 Tetra Pak room temperature milk production lines that could produce more than 100 tons a day, and focused all its attention on pasteurized fresh milk, and it has become the only low-temperature dairy product company in Jinhua
.
.
For this reason, Jiale gave up 10 Tetra Pak room temperature milk production lines that could produce more than 100 tons a day, and focused all its attention on pasteurized fresh milk, and it has become the only low-temperature dairy product company in Jinhua
.
For pasteurized fresh milk, in addition to the milk source, the key to ensure quality is the whole process of cold chain in processing, logistics, distribution, and storage to ensure that the temperature is maintained at 2 to 6 °C throughout the process, so as to ensure the freshness and nutrition of pasteurized milk.
.
Therefore, pasteurized fresh milk has very high requirements on production and supply chain links
.
.
Therefore, pasteurized fresh milk has very high requirements on production and supply chain links
.
At present, the milk of Jiale Dairy is sealed and refrigerated from the time it is extruded, all the way to the hands of consumers
.
In the pasture, the extruded milk is transported to the milk storage workshop through a sterilized closed stainless steel sanitary pipeline, cooled to 4 ℃ within two hours, and then entered into the milk storage tank.
After passing the inspection, it is put into production
.
After the products come out of the company's cold storage, they are immediately sent to various distribution stations by cold chain trucks
.
The terminal retailer will put it in the refrigerator immediately, and when the milk is delivered to the door, it will be delivered to the customer's milk box along with the ice pack
.
.
In the pasture, the extruded milk is transported to the milk storage workshop through a sterilized closed stainless steel sanitary pipeline, cooled to 4 ℃ within two hours, and then entered into the milk storage tank.
After passing the inspection, it is put into production
.
After the products come out of the company's cold storage, they are immediately sent to various distribution stations by cold chain trucks
.
The terminal retailer will put it in the refrigerator immediately, and when the milk is delivered to the door, it will be delivered to the customer's milk box along with the ice pack
.
"Jiale can take advantage of its location.
Our pasteurized fresh milk market radiates to three places in Jinliqu.
Within a radius of 150 kilometers, we can achieve the fresh taste of milk from milking, processing, transportation, and finally reaching consumers.
Keep it to the extreme
.
" Xia Jiping, the head of Jiale Dairy, is quite proud of this
.
Our pasteurized fresh milk market radiates to three places in Jinliqu.
Within a radius of 150 kilometers, we can achieve the fresh taste of milk from milking, processing, transportation, and finally reaching consumers.
Keep it to the extreme
.
" Xia Jiping, the head of Jiale Dairy, is quite proud of this
.
Industry insiders pointed out that the sterilization temperature of pasteurized milk is stable at 80-85°C, the sterilization time is 15 seconds, and the shelf life is 5-7 days
.
At present, Bright Dairy has lowered the sterilization temperature to 75°C, which is bound to promote industrial upgrading of other enterprises
.
For regional dairy companies, with the weakening of the regional advantages of pasteurized milk and the entry of large dairy companies, how to attract consumers again will also test the operational capabilities of dairy companies
.
.
At present, Bright Dairy has lowered the sterilization temperature to 75°C, which is bound to promote industrial upgrading of other enterprises
.
For regional dairy companies, with the weakening of the regional advantages of pasteurized milk and the entry of large dairy companies, how to attract consumers again will also test the operational capabilities of dairy companies
.
Organic milk grows brightly
In recent years, room temperature milk has no longer appeared as a single variety, and organic milk is becoming one of the hot spots for the upgrade of room temperature milk
.
The demand for high-quality products represented by organic food has grown rapidly.
In the case of the slowdown in the growth of the ordinary dairy industry, the growth of organic milk has risen sharply, and more and more well-known dairy companies have joined the competition for organic milk
.
The involvement of organic room temperature milk and fresh milk brands including Yili Jindian, Mengniu Telunsu, Sanyuan Extreme, Shengmu, etc.
has greatly promoted the development of China's high-end liquid milk market, and the core of market competition has gradually changed from price competition to quality competition
.
.
The demand for high-quality products represented by organic food has grown rapidly.
In the case of the slowdown in the growth of the ordinary dairy industry, the growth of organic milk has risen sharply, and more and more well-known dairy companies have joined the competition for organic milk
.
The involvement of organic room temperature milk and fresh milk brands including Yili Jindian, Mengniu Telunsu, Sanyuan Extreme, Shengmu, etc.
has greatly promoted the development of China's high-end liquid milk market, and the core of market competition has gradually changed from price competition to quality competition
.
Wang Dingmian, a senior expert in the dairy industry, said that the total production of organic milk and organic milk powder in China is not large, and only more than 10 are currently doing it
.
The annual market capacity has reached 10 billion yuan, accounting for 1/8 of the total annual sales, of which organic milk powder accounts for about 3.
5 billion yuan
.
As far as the global market is concerned, the average annual growth rate of organic milk powder consumption is over 12%, showing a continuous upward trend.
Organic milk has become a new selling point for dairy products
.
.
The annual market capacity has reached 10 billion yuan, accounting for 1/8 of the total annual sales, of which organic milk powder accounts for about 3.
5 billion yuan
.
As far as the global market is concerned, the average annual growth rate of organic milk powder consumption is over 12%, showing a continuous upward trend.
Organic milk has become a new selling point for dairy products
.
Despite the impressive growth rate, organic milk still faces various problems
.
First of all, it is necessary to solve the problem of cultivating consumers.
At present, most domestic consumers only know little about organic milk, and dairy companies need to work hard on publicity
.
In addition, there are not many major customers of domestic organic milk, which has led to the unsalable raw milk of some upstream organic dairy companies.
In addition, the upstream dairy companies have been sluggish in recent years, and the development of organic milk is still in its infancy
.
.
First of all, it is necessary to solve the problem of cultivating consumers.
At present, most domestic consumers only know little about organic milk, and dairy companies need to work hard on publicity
.
In addition, there are not many major customers of domestic organic milk, which has led to the unsalable raw milk of some upstream organic dairy companies.
In addition, the upstream dairy companies have been sluggish in recent years, and the development of organic milk is still in its infancy
.
Take China Shengmu as an example.
As the largest organic dairy company in China, China Shengmu has always been interested in upstream business, selling raw milk to manufacturers
.
However, the impact of imported milk and the decline in raw milk prices have made life difficult for upstream dairy companies
.
As the largest organic dairy company in China, China Shengmu has always been interested in upstream business, selling raw milk to manufacturers
.
However, the impact of imported milk and the decline in raw milk prices have made life difficult for upstream dairy companies
.
According to public information, organic milk powder refers to milk powder produced in strict accordance with organic agricultural standards.
It comes from the organic agricultural production system and is produced and processed in accordance with international organic agricultural production requirements and corresponding standards.
Its quality is better than "green food" and better.
For pollution-free food and ordinary food
.
It comes from the organic agricultural production system and is produced and processed in accordance with international organic agricultural production requirements and corresponding standards.
Its quality is better than "green food" and better.
For pollution-free food and ordinary food
.
Industry insiders pointed out that organic milk and pasteurized milk are one of the main ways to upgrade liquid milk
.
More and more consumers have gradually improved their understanding of liquid milk, the advantages of pasteurized milk and organic milk are becoming more prominent, and the sales situation is gradually improving
.
However, while dairy companies are upgrading their products, they also need to pay attention to whether the products can meet the consumption habits of consumers, and they must make efforts in sales channels and publicity.
There is still a long way to go for liquid milk in the future
.
.
More and more consumers have gradually improved their understanding of liquid milk, the advantages of pasteurized milk and organic milk are becoming more prominent, and the sales situation is gradually improving
.
However, while dairy companies are upgrading their products, they also need to pay attention to whether the products can meet the consumption habits of consumers, and they must make efforts in sales channels and publicity.
There is still a long way to go for liquid milk in the future
.
