Consumption upgrade, product structure optimization, the driving force behind the high growth of the dairy industry

Our reporter Yang Xiaojing

A few days ago, major dairy companies have released their annual reports for the first half of the year

Data from the National Bureau of Statistics also shows that from January to June 2021, the national liquid milk production was about 13.

The market is further concentrated on the leader

Comprehensive multi-party statistical analysis: Among the 33 listed dairy companies, 4 have revenue of over 10 billion in the first half of the year

"This shows that the market concentration of China's dairy industry has been further improved, and the main reason for the improvement in corporate performance is due to the increase in market concentration

According to the analysis of various financial reports, the future pattern of China's dairy industry is changing, and enterprises with more than 10 billion yuan may welcome new members

In addition, Yili, Mengniu and Bright have been firmly occupying the top three positions in China's dairy industry for a long time.

The most noteworthy thing in the financial report is that in the first half of the year, Yili achieved revenue of 56.

Structural improvement drives growth

Data shows that domestic raw milk prices will continue to rise in the first half of 2021, driven by factors such as raw milk supply and demand gaps and feed costs

On the other hand, the domestic dairy market competition is changing from extensive to lean

"The role of price promotion and channel expansion in China's dairy industry is weakening, and the impact of structural improvement is becoming more and more obvious

Competition in new categories intensifies

At the same time, the competition among dairy companies has gradually shifted to more growth-oriented innovation and sub-category fields

The financial report shows that both the new dairy industry, which focuses on "freshness," and Miocalando, which focuses on cheese, both started from market segments and achieved rapid growth in performance

Among them, Miao Ke Lan Duo's revenue increased by 90.

　　Affected by the epidemic and the change in consumer awareness, starting from the second half of 2020, the low-temperature fresh milk business income of various dairy companies has grown rapidly.

　　In general, the growth rate of dairy consumption in 2021 will still maintain a good trend.

　　"China Food News" (September 07, 2021 04 edition)

(Editor-in-charge: Yang Xiaojing)