Consumer confidence in Japanese beef market recovered significantly

Introduction: in view of the first case of BSE in Japan in September last year, Japan economic news recently conducted a large-scale survey on beef consumption The survey results show that consumers' confidence in beef safety has been greatly restored due to the strict control of producers and distributors from the source to the circulation field and acting in accordance with the law Today's Japanese beef market can be said to basically return to the level of a year ago The investigation took place in early August The target population is defined as adult men and women within 30 km from Tokyo The total number of respondents was 700, 422 of whom reported the results According to the survey on "whether to buy beef after BSE in Japan", 7.3% of the consumers answered "completely stop buying beef from the market", while 31.3% answered the same question in December 2001 Last year, 23.2% of the respondents answered that they had "significantly reduced beef purchases" However, the results of August this year showed that the figure dropped by 8.1 percentage points In contrast, 1.7% responded to the question "how much more beef has been purchased", compared with 0.2% in last year's survey Another Q & A shows that Japanese consumers have different attitudes towards imported beef and domestic beef Last year, 26.1% of people bought imported beef, compared with 7.6% this year The number of domestic beef consumers reached 43.6%, up 6.8 percentage points from last year's answer It can be said that the sales volume of refined beef in supermarkets has recovered to 90% before the first case But we can see from the following answers that the sequela of BSE crisis still exists In the question of "whether to use beef" in the school meal, 64.5% of the students answered "should not use beef" When it comes to the feasibility of "giving each other gifts with beef as raw material", 67.5% of consumers said that they should "avoid as much as possible" Last year, 31.9% of the respondents answered "half a year to a year" when they asked about the time of "lifting the fear of BSE" This year, 24.2% agreed that it would take at least five years There are still doubts about eliminating the effects of mad cow disease A series of beef counterfeiting scandals cast a shadow on the Japanese market, greatly shaking consumer confidence 21.2% of the respondents said that they had "completely lost confidence" However, 46.9% of the respondents answered "gradually losing confidence" It seems that the Japanese market is not as optimistic as expected Restoring consumer confidence also requires a lot of effective and meticulous work "Japanese ham" for the restoration of credibility of a series of measures for the beef market into the formal preparation On September 2, a "business ethics committee" was set up within the company to prevent the occurrence of cheating on the market and consumers After receiving the report of "Japanese ham", the Ministry of agriculture and forestry formally abolished the punishment of rectifying and self eliminating its internal operation Many large and medium-sized cities in Japan resumed the sale of "Japanese ham", with more than 100 varieties After the fraud of "Japanese ham", the sales of beef products in August decreased by 40% compared with that in July, and the factory operation rate also decreased by 40% - 50%.