Condiment companies' confidence in future development remains unchanged

News from our newspaper At the recent investor exchange activities in the condiment industry, Arowana, Tianwei Foods, and Fuling Mustard, which are listed companies, successively disclosed the third-quarter results or investor exchange activities, and also revealed the future of the company.

Regarding the development prospect, Jinlongyu said that the company's condiment business is gradually advancing, and it is still in the stage of layout and market entry

Tianwei Foods said that in the next five years, the company will firmly grasp the opportunity of rapid development of the industry, relying on existing products, brands, channels and technological advantages, through further integration of upstream and downstream resources, expand production capacity, increase investment in research and development, Actively develop new formulas and new products, and through continuous brand building, strengthen distribution channel management, and improve marketing network, the company's core competitiveness has been continuously improved, and its leading position in the industry has been continuously consolidated and improved to become the world's leading service provider of table delicious solutions.

However, Fuling mustard's strategic idea of ​​"focusing on mustard categories and gradually expanding to other related categories (such as pickles and radishes)" has not changed

Regarding the channel layout, Arowana said that the company has two types of distributors

Tianwei Food said that the previous establishment of the strategic market center was based on the overall coordination of strategy and marketing activities, but considering changes in the market environment and the company's future development needs, the organization has been flattened

Fuling mustard said that after the company proposed the channel sinking strategy, it carried out the fission of offices, the sinking of sales staff, and the inclined guidance of sales policies, and the work of channel sinking was solidly promoted

How to deal with emerging channel changes? Jinlongyu said that the company currently has cooperation with major community group buying platforms, and the scale and depth of cooperation are further strengthened

Tianwei Foods said that community group buying has high requirements on the cost-effectiveness of products, which has indeed diverted some consumers, but for consumers who are more aware of mainstream and even high-end products, they will eventually return to the pursuit of product quality and high-quality brands, and channel changes will be short-term.

Fuling Zhacai said that this year's supermarket channel has shown a downward trend due to the dual impact of the high base under the background of last year's epidemic and the impact of this year's community group purchases.

Industry insiders believe that it is not difficult to see through some of the information disclosed by companies that no matter what the situation in the third quarter is, the confidence of major companies in the future development of the condiment industry has not changed

(Zhou Yan)

"China Food News" (version 04 on November 11, 2021)

(Editor in charge: Zhou Yan)