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The oral beauty market is on the fast track
It's time for oral beauty
According to the Euromonitor report, the total sales of health food in China in 2020 will reach 311.
The concept of oral beauty emerged in the 1990s.
At the same time, more subdivided tracks have also begun to differentiate
Collagen stands on the forefront of medical beauty
Among many oral beauty ingredients, collagen has always been the most used, and many studies have shown that collagen is indeed beneficial to skin health
Collagen is an important component of human skin, skeletal tendons, cartilage, and blood vessels
Discussions about collagen are very hot on social networks and the consumer market
Some experts said that collagen will become another medical beauty outlet after hyaluronic acid.
Collagen peptides are large molecules of collagen divided into small molecular peptides that can be directly absorbed by the human body, with a higher absorption rate
Breaking through the traditional form and tending to diversification
In the scientific research community, a consensus has been reached on whether "food supplements" can promote the activity of collagen
Data shows that five years ago, collagen accounted for only 1% of the beauty dietary supplement market, but today, this proportion has reached 9%
In April this year, BuffX, a functional food brand, launched a fruit-filled gummy with tilapia small-molecule collagen peptides, claiming that it can effectively reduce skin wrinkles and improve moisture
Collagen consumer groups expand
According to the "2020 China Domestic Beauty Beauty Development Trend Report", in 2019, the total transaction volume contributed by male consumers in the Tmall beauty category increased by 41.
In addition, although the foundation of collagen lies in beauty, there are still other application values to be explored
With the incorporation of sodium hyaluronate into new food raw materials at the beginning of this year, the popularity of the domestic oral beauty market continues, which is also a major competitive challenge for collagen
(Comprehensive arrangement by Yang Xiaojing)
"China Food News" (May 31, 2021 06 edition)
(Editor-in-charge: Yuan Guofeng)
