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After several rounds of fierce battles, fresh food e-commerce, which is believed to have a trillion-dollar market, is still bustling, but it is still chaotic and unclear
The industry generally believes that fresh food e-commerce companies, which started around 2005, have broad space and a bright future regardless of scale and traffic, so various capitals rush to seize the track
At the same time, the third stage is also evolving quietly
However, such a rising field has not yet found a "password" for sustained profitability, and even more than 95% of companies are operating at a loss
The author believes that the fundamental reason for the above-mentioned problems is that market competition has deviated from the "initial aspiration
Secondly, some companies do not really "know agriculture
For this reason, the author suggests that the development of fresh food e-commerce should focus on the close integration with "agriculture" in the front end, learn from the successful experience of live broadcast delivery, lock high-quality agricultural products bases, and create popular agricultural products "IP" with platform characteristics to share with farmers Win; in terms of intermediate channels, pay attention to distinguishing from community vegetable markets and mom-and-pop vegetable stores, and avoid low-price vicious competition.
