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After the outbreak of new crown pneumonia, what is the situation of coffee fast food market in China? China's food industry analyst Zhu Danpong recently said that at this stage coffee shop consumption has recovered, and coffee fast food is indeed a high-margin sector in the coffee industry, but consumers for products, the environment and so on still have certain requirements.
the author recently shared with Starbucks on the "Starbucks part of the drink price increase, response: operating costs and market fluctuations caused by" report, Starbucks sources replied: "This is 2018?" If you remember correctly. Asked by a reporter if there had been a price adjustment in the last year or two, the other side responded: "The price has not changed."
opened Starbucks APP found that, for its "enjoy afternoon tea" as an example, its new sea salt caramel white, Feng Tang Coco Chino, Irish style snow velvet cold cup prices have exceeded 40 yuan;
at a previous earnings analyst meeting, Starbucks CEO Kevin Johnson said: "In the third quarter, same-store sales in China continued to improve every month, exceeding our expectations for the quarter. "China has become a major player in Starbucks' global store expansion. In the third quarter, Starbucks opened 130 new stores worldwide. Of these, nearly 100 are open in the Chinese market.
is optimizing its stores and continuing to open new ones, having previously opened a T1 store at Guangzhou Baiyun International Airport.
Media reports said that in early August, swiss coffee in its 2020 "mid-year national meeting" disclosed that as of July this year, swiss coffee single store cash flow has been positive, according to the current operating conditions, management expects to achieve overall profitability in 2021.
guangzhou market and found that many cafes were full after 3:30 p.m. As can be seen from the customer's stickyness and demand, this piece is still in demand, while coffee fast food does belong to the high-margin sector of the entire coffee industry. So it can meet both the profits of the industry and the needs of consumers," said Zhu Danpong, a Chinese food industry analyst.
he said that the entire coffee fast food industry has entered a rapid expansion stage, but consumers have certain requirements, capable brands will continue to be the focus of future industry development. "As western-style dining elements deepen in the Chinese market, fast food in everyday life may gradually replace some casual meals.