Coca-Cola launched a new product with Luckin's new name, and Luckin co-branded JOJO launched a raw cheese latte

Since October, the beverage industry has been moving, first Coca-Cola co-branded Japanese animation, on the new "Lechuang Unbounded" limited new products, and then Luckin x "JOJO's Bizarre Adventure" joint name: raw cheese latte, Lepure aimed at the zero sugar market, launched zero-sucrose full-fat Greek yogurt, Lan Fangyuan and OATLY jointly launched a new Hong Kong-style oat milk tea, each product is quite unique, let's learn about it
.

Coca-Cola co-branded Japanese anime, on the new "Lechuang Unbounded" limited new product

Coca-Cola and the final chapter of the popular Japanese anime "Realm Realm" (i.
e.
"Shinigami") "BLEACH Realm Realm Millennium Blood War" jointly launched a new limited product of "Le Chuang Unbounded": Coca-Cola Soul Realm Cola type soda
.

According to the official introduction, the new product is a sugar-free carbonated beverage
.
The co-branded packaging is printed with the character Ichigo
Kurosaki from the anime "Realm".
At the same time, scanning the bottle body through Alipay/WeChat will bring "cool AR special effects" to bring an "immersive soul adventure experience"
.

At present, the new products have been launched on the Coca-Cola Tmall flagship store, RT-Mart, Hema and convenience stores in various cities
.
The specification is 330ml/can, and the reference price of the Tmall flagship store is 76 yuan/12 cans, 146 yuan/24 cans
.

Luckin x "JOJO's Bizarre Adventure" is jointly released: raw cheese latte

Luckin and JOJO's Bizarre Adventure: Sea of Stone have launched a new product: a raw cheese latte
.
According to reports, the new product is a coffee with a liquid cheese taste, containing classic New Zealand raw cheese, rich milk aroma, light texture
.
The latte section is made with IIAC Gold Prize Bean Espresso with a light and savory flavor
of New Zealand cheese.
According to Luckin's internal test reports, aroma recognition is about 16%
higher than that of classic original lattes.

As a manga that has been serialized since 1987, JOJO has a considerable fan base in China and is known as "JO Chef"
.
"Sea of Stone" is its sixth animation, with 190 million
views on station B.
This joint name has also attracted the attention of
many "JO Chefs".
At present, the new product has been officially launched in stores across the country, with a reference price of 18 yuan / cup
.

Lan Fang Yuan xOATLY launches a new product: Hong Kong-style oat milk tea

Lan Fang Yuen co-branded OATLY launched two Hong Kong-style oat milk teas: duck feces fragrant oat milk tea and camellia flavored Tie Guanyin oat milk tea
.

According to reports, both milk teas are made of OATLY oat milk as raw materials, only water, tea, sugar, 0 lactose, 0 trans fat, 0 animal fat, 0 cholesterol, wheat aroma, smooth taste
.
Among them, duck feces fragrant oat milk tea adopts duck feces fragrant dancong tea soup, which has a high aroma and a long sweet aftertaste; Camellia flavored Tie Guanyin Oat Milk Tea uses camellia flavored Tie Guanyin tea soup, which is blended with floral aromas and rich
layers.

At present, the new product has been launched on the Lanfangyuan Tmall flagship store, with a specification of 280ml/cup and a reference price of 84 yuan/6 cups
.

"Lepure" launches zero-sucrose full-fat Greek yogurt

Lechun promotes new products: zero sucrose original flavor three or three times Greek yogurt, the new product in addition to 0 sucrose, but also retain natural milk fat, and optimize the process to maximize the silky texture of natural milk fat, making yogurt more dense
.
At the same time, compared with ordinary yogurt, the new product removes 3/4 of the weight of ordinary 0 added yogurt to make "ice cream texture yogurt", and at the same time puts nearly 400% of raw milk and has 11g+ milk protein
.

At present, the new product has been launched on Lepure WeChat Mall, the specification is 135g/box, and the WeChat limited-time welfare price is: 94 yuan/6 boxes; At the same time, the new product hoarding package is launched, and the WeChat limited-time welfare price is: 174 yuan / 12 boxes
.

Innovation is the key to the development of products, Coca-Cola, Luckin, Lanfangyuan through the form of linkage, make products more creative, but also let consumers have a new experience, the launch of the new products in the taste, materials, packaging are in line with the needs of consumers, I believe that in the future, will achieve very good development!