Coca-Cola defended Aspartas

2012, Diet Coke sales fell 3% year-on-year In response to falling sales of diet drinks, Coca-Cola has advertised in the U.S. that its sugar-free drinks, sweetened by the chemical sweetener aspartas, are safe.the print ads, which began appearing in major U.S. newspapers On Wednesday, featured two smiling women, each holding a bottle of Diet Coke, next to the ad that read, "Good products, you can always be trusted." " 200 studies over the past four decades have shown that aspartas is safe, " says an accompanying note below the image. Somethat sugary drinks are fueling the obesity epidemic in the United States, leading to a decline in sales in the carbonated beverage industry.2012, Diet Coke sales fell 3 percent from 2011 and regular Coke fell 1 percent, according to Beverage Digest. Meanwhile, PepsiCo sales fell 3.4 percent and Light Pepsi fell 6.2 percent.
Congro
, a nutritionist and director of the Healthy Living Program at Brooklyn Medical Center, said
Aspartas was approved for use in the 1980s, but scientists have not agreed on whether long-term intake of aspartas is safe., she wrote in an email to
AFP
: "Despite claims by Coca-Cola and other companies that Aspartas is safe, we are still unaware of its long-term impact." "" more and more people strongly resist the addition of artificial sweeteners and other artificial ingredients of food, not just diet (weight loss) drinks. Congronew
that people who take artificial sweeteners to keep losing weight may actually crave more calories.artificial sweeteners may make people more likely to eat desserts and sugars, which can lead to obesity and poor eating habits, " she said. "" may be because the brain responds to artificial sweeteners in dieting (weight loss) soda and other products by releasing insulin, which can make people feel hungry, especially if they want to eat sugar. TheFood and Drug Administration considers asparticle "as a food sweetener and flavor enhancer to be safe to use in food in accordance with good practice

. ”