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    Home > Coatings News > Paints and Coatings Market > Coating products homogenization serious coating enterprises need to strengthen the spirit of innovation

    Coating products homogenization serious coating enterprises need to strengthen the spirit of innovation

    • Last Update: 2021-03-09
    • Source: Internet
    • Author: User
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    The homogenization of paint products is seriously and gradually tends to aging
    coatings
    product homogenization leads to different brands of paint products in the paint market in the performance, appearance and even marketing means to imitate each other plagiarism, gradually converse. Homogenization competition makes the functional level of coating products, typical characteristics, etc. are the same type of product duplication, content, quality, technical content, use value, etc. are presented in the same form, each other's superseding is very strong.
    coating product aging is the most common problem encountered in the paint industry,
    coating enterprises
    for the design of paint products research mostly follow the trend of big brand original, or stubborn, ignore market trends, adhere to their own product line. The coating industry urgently needs a group of visionary, good at innovation and development of the paint design team, these coating enterprises can not only in product technology, raw materials and other aspects of continuous innovation, in style can also reflect their uniqueness, to create their own brand.
    Innovation can not forget that the enterprise needs to strengthen the consolidation of product quality
    there are many factors affecting the development of coating enterprises, in addition to external competitive pressure, the unity within the enterprise is also extremely important, especially in product planning. In this day and age, ideas determine the way out, paint enterprises for paint products planning must be for the enterprise's own strength, combined with the delicate relationship between enterprises and the market, rational choice. At the same time, paint companies must be prepared to bear the risk, to withstand the loss of product planning mistakes.
    coating enterprises in the industry road, wide in product innovation, but also can not ignore the quality of products. Quality is the survival of paint enterprises, is the basis of development. The assurance of the quality of coating products provides a strong support for the development of enterprises, as well as strong and firm support for the innovative design of coating products.
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