Clariant: Innovation is a priority strategy for development.

Clariant highlighted its leading coating additive innovation solutions at the China International Coatings Show, which closed in Shanghai recently. During the exhibition, Clariant's Specialty Industrial and Consumer Products Business Unit China Director, Miao Zhigang, explained Clariant's innovation strategy. He stressed that innovation is clariant's soul and the future of Clariant

. The soon-to-be-launched Clariant Innovation Research Center will provide a strong guarantee for Clariant's "from the edge to the core" strategy.
to strengthen the cornerstone
innovation, Mr. Miao believes clariant has a very clear line of practice, guided by its innovation strategy. First, the company pays great attention to innovation investment, which accounts for 3.2% of sales in 2018, reaching CHF 209 million, second, Clariant's innovation scientists and technicians reach 1,100, accounting for about 6% of the Group's total, and second, Clariant continues to strengthen its hardware construction, will establish an innovation research center in Shanghai to serve the local market and customers.
explained that the clariant Innovation Research Center, which will be put into use, is located in the Clariant Integrated Park under construction. In terms of staffing, the Centre covers administrative, sales, research and development and technical personnel, at the technical level, it covers research, formulation development and application, and in its business it focuses on catalysts, surfactants, industrial solutions and cosmetics, and has a biotechnology research laboratory. In addition to basic research, the Innovation Research Center will be open to both partners and consumers as an open platform for partners and consumers to experiment with their ideas, inspirations, and ideas.
while focusing on innovation, Clariant believes that sustainability is the driving force behind innovation. Clariant EcoTain's flagship sustainability label is known in the industry for awarding products and solutions that combine exceptional sustainability and best-in-class performance. The EcoTain certification process covers the entire life cycle of the product, from raw material supply, production processes, product use to waste recycling, from 36 sub-indicators to evaluation, regulatory control, which is not only forward-looking concept, but also Clariant's continuous product sustainability optimization initiatives. Miao Zhigang said.
In addition to investment in China
Said Mr Miao, the clariant integrated park, which will be operational soon, was a milestone in Clariant's "from the edge to the core" strategy in China. As a European-based company, Clariant realized that the rapid growth of the Chinese market will bring clariant unlimited business opportunities as it grows in China. As a result, Clariant headquarters has decided to invest more resources in the Chinese market and implement a moderate policy orientation that separates it from the Asia-Pacific market and expands into a separate region, equal to North America, South America, Europe and Asia-Pacific.
believes that when the Chinese market becomes an independent region, it can be more flattened and more resources available. The needs of Chinese customers can be directly known to the world and win the support of other regions, which is a concrete expression of the strategy from the edge to the core.
He said that over the years, the Chinese market has grown above Clariant's global market average, demonstrating the success of Clariant China's "edge to core" strategy, as well as the fact that the implementation of the core strategy has linked the Chinese market closely to Clariant's global market, serving not only customers who have come to China to grow their business, but also directly to the global market.
In summary, under the leadership of Clariant's "from the edge to the core" strategy in China, Clariant has put resources, talent, products and technology into the Chinese market, and has worked with upstream and downstream partners and consumers to develop sustainability in the Chinese market, making the Chinese market the core of Clariant's development and an important part of Clariant's global market. Miao Zhigang said.
Research and Development Sustainable Solutions
In response to the continued growth of demand in the Chinese market, Clariant continues to invest in research and development, providing the Chinese market with a range of innovative solutions. At the just-concluded Paint Show, Clariant's additive, The Dispersogen SP Plus, is a new generation of innovative patented products. It is a multi-functional additive that combines dispersion and stability, which elevates the innovation of silicate coatings to a new level.
silicate coatings are just beginning in China, but in the world, especially in developed countries, the market share is already very large, in some countries even occupy a 20% share of the paint market. China has also some large-scale projects in the use of silicate coatings, but for the entire market, the use of silicate coatings is only 0.1% of the market, there is a lot of room for development. Clariant Dispersogen SP Plus, a pollution-free additive, has won the 2019 China Jung Technology Innovation Award for its superior end-user experience, contribution to the environment and effective cost control, as well as flame retardant and mold resistance.
, said the development and commercialization of these innovative products is a reflection of Clariant's sustainable development strategy. It is reported that the Ministry of Housing and Urban-Rural Development has been developing new inorance silicate coating standards, it is expected that the first half of next year will introduce a new inororated silicate internal and external wall standards to promote the market use of silicate coatings. He believes that through the joint efforts of the government, the market and enterprises, the use of silicate coatings will become a trend, in the near future, silicate coatings in the Chinese market share will certainly grow rapidly.
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