CIIE creates opportunities for sustainable development in China – Ronald Rong, President of Henkel Greater China, talks about it

This is Henkel's fourth participation in CIIE
.
The company's many innovative products and solutions were presented
at the exhibition.
During the exhibition, Jie Rong, President of Henkel Greater China, said: "CIIE has created opportunities
for Henkel's sustainable development in China.
”

CIIE is a bridge

Rongjie believes that the Expo has built a bridge for enterprises in China to connect domestic and foreign markets, and also provided opportunities for Henkel's innovative products and solutions to
showcase.
"Henkel is showcasing these innovative products from its R&D center in Shanghai and other innovation centers
around the world," he said.
By presenting them at CIIE, Henkel can accelerate the adoption
of these latest products and solutions in the Chinese market.
”

According to reports, the theme of Henkel's participation in this exhibition is "Green Sustainability, Enjoy Life", which aims to present a sustainable lifestyle
.
The company's products cover both industrial and consumer goods, including adhesives, hair care and household cleaning products
.
Henkel's adhesive products cover a wide range of industries, including solutions
for further lightweighting of automobiles and modern sportswear production.
Products used in new energy vehicles are mainly used in battery assembly; Bio-based adhesive solutions, on the other hand, use more natural raw materials to replace traditional needle and thread stitching and high-cost adhesive strips with non-marking dispensing to create more modern sportswear
.

"Henkel will make full use of the CIIE platform to introduce all advanced products and solutions to the Chinese market
.
As China enters a stage of high-quality development, Henkel will pay more attention to sustainable development, meet market demand, and help promote the process
of building a modern industrial system in China.
”

Innovative R&D is the foundation

Rongjie emphasized that Henkel attaches great importance to innovative research and development
.
In Shanghai, Henkel is investing 500 million yuan to build a technology innovation center for adhesives, which is expected to be completed
in 2024.
When completed, the Shanghai Innovation Center will be Henkel's second largest R&D center
in the world.
In August this year, Henkel opened the Henkel Electronic Adhesives South China Application Technology Center in Dongguan, Guangdong Province for the consumer electronics cluster
.
"The establishment of these two innovation centers brings customers closer together, making design development and testing faster, closer to and better served by customers
.
" He said
.

Speaking about the operation of the two centers, Ronjie explained that they maintain daily communication and communication with each other, but each has its own focus
.
The Dongguan Center conducts application simulation and data analysis, and timely feedback to the design team
in Shanghai.
Based on this data, the Shanghai Center collaborates with other R&D centers and suppliers around the world to develop products and solutions
.
The former focuses on the application side, the latter focuses on the R&D side, and the organic cooperation between the two parties ensures that the R&D results are quickly transformed into products and solutions
.

It is reported that Henkel's Shanghai R&D Center will focus on the latest development trends in the industry and explore the possibility of
developing new products.
In the field of consumer electronics, color adhesives will help electronic products and electronic devices become more attractive
.
At the same time, Henkel has developed innovative fire damping materials for high-speed rail to provide a safe environment for passengers
.

Based on China for the world

Rongjie emphasized that Henkel has been in China for more than half a century
.
Henkel has been firmly committed to its localization strategy, building a strong local manufacturing network and working with suppliers to develop more updated raw materials
.
This is the result of
Henkel's deep cultivation in the Chinese market.

Rongjie said that China is constantly opening up to attract foreign investment, relaxing market access and creating a more transparent business environment
.
These initiatives provide a better environment and opportunities
for multinational companies like Henkel to grow in China.

According to Rongjie, Henkel's production in China is highly localized and can provide a complete end-to-end local solution
.
Henkel's adhesive production site in the Shanghai Chemical Industry Zone, one of the world's largest and most state-of-the-art sites, received the "Green Factory" certification
last year.
This is a testament
to Henkel's achievements in sustainability and production safety.

"Henkel is confident in the long-term development of the Chinese economy and believes that the resilience, potential and long-term good fundamentals of the Chinese economy, especially the promotion of industrial modernization and sustainable development, will enable Henkel to achieve faster and longer-term development
in the Chinese market," Ronger emphasized.
Henkel will have more opportunities to participate in and contribute more to China's economy in the future, and at the same time, Henkel will also benefit
from this.
”