With funding from the National Natural Science Foundation of China (approval number: 71872114, 71922018), Associate Professor Yan Dengfeng of New York University Shanghai and overseas collaborators explored how digital information affects consumer perceptions and preferences.
Link to the paper: https://doi.
Consumers are often affected by quantitative information (such as price, screen size, food calories, ratings, etc.
The research expands and enriches the research field of quantitative information processing by studying new digital characteristics (the separability of numbers) and introducing new theoretical perspectives (the psychological meaning of numbers), allowing academics and the industry to understand how quantitative information affects consumption People’s perception and decision-making have a richer understanding
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