China's paint design: How far is manufacturing from creation?

China Coatings Network
News:
Coatings
industry is one of the oldest industries in China, in recent years, rapid development, Shunde District Le from the town has become "China's paint trade capital", but the originality of the paint industry has become the bottleneck of the development of the paint industry, which caused the industry to think deeply.
incomplete statistics, China's paint industry has at least 50,000 enterprises, mainly small and medium-sized enterprises as the main body, the industry concentration is very low, there is no enterprise market share of more than 1%. And in order to achieve the fastest economic benefits, imitation from abroad, reproduction, and even "take in" has become the majority of small businesses of choice.
addition, most of China's
coatings enterprises
seriously lack of brand and their own unique creative awareness, the protection of intellectual property rights awareness is relatively weak, resulting in intellectual property rights "worthless." A
-paint factory
complained that the company had just launched a new design at the show, and just a month later they found that a large number of counterfeit products of the same style were emerging on the market and that the price was much lower than theirs.
Many people in the industry have expressed concern about the industry's imitation of plagiarism: when plagiarism becomes a "normal phenomenon" that people hate but are helpless to accept, when enterprises determine that sales determine everything, the end of the paint industry is not far away!
in the imitation of the prevailing plagiarism, the entire coating industry is a vicious circle, affecting the healthy development of the paint industry. Some enterprises that insist on innovation invest a lot of financial and material resources, after the production of products are quickly copied, the product is not protected, the market composition is affected, resulting in these innovative enterprises do not want to take the road of innovation. In the long run, "China's paint manufacturing industry will eventually suffer from a serious lack of innovation and intellectual property awareness." "
and as far as paint companies are around, copycat plagiarism can't make companies go very far. When the development of enterprises to a certain scale, from direct product marketing to brand marketing, original design has naturally become one of the core competitiveness of corporate brands, at this time the enterprise will stand at both ends of the smile curve to obtain higher profits. More importantly, once the brand is labeled as imitating plagiarism, it is an injury to the corporate brand image.
In fact, paint companies want to open their own brand, want to move forward, we must have their own core competitiveness, have their own original works, do Chinese creation rather than Chinese manufacturing, get rid of Madein China!