China's decorative coatings in the next few years the development of the seven trends

China Paint Network
News: After round after round of "wind cream" baptism, according to domestic and foreign and industry development characteristics, learn from international development trends, in the next few years, China's decorative
coals
development trend will have the following characteristics.
First, focus on large brands
with some decorative
coal enterprises
brand to seize the industrial highland intention is increasingly obvious, big brand strategy in the industry is increasingly becoming the main means of competition. China
building coatings
industry has been focusing on brand building enterprises, increasingly taste the sweetness of brand building.
second, the market high segmentation
with reference to the development trend of architectural decorative coatings, China's architectural coatings industry will certainly be in the field of production and sales of more brutal competition. In the field of production, the mainstream style of Chinese architectural decorative coatings is becoming more and more prominent. For the new Chinese-style coatings with strong Chinese cultural characteristics, European-style old and new classical and modern elements have also become a very obvious genre in the Chinese architectural decorative coatings market, will be sought after by many consumers.
Thye, industrial chain reorganization
due to the restructuring of the construction decoration coatings industry, the disappearance of small enterprises, the industry environment deteriorated sharply, the industrial chain restructuring will be carried out, some of the rules prevailing in the industry will be significantly changed. Because a large number of enterprises difficult to ensure credibility, the future business environment in the industry will be completely different, the future of how to position themselves in the industry, will be a brand-new problem. Small businesses will be more focused on the production of a certain part of the enterprise, for large enterprises to provide support, small enterprises have an efficient marketing strategy after the rapid growth of opportunities greatly reduced. After hard market competition and stable market share, large enterprises will greatly change their views on production, marketing and channels, so they will form a new market demand for the industry and accelerate industrial restructuring.
, innovation map development
In recent years, people's living standards have greatly improved, the consumption of architectural decorative coatings from necessity to practicality, and even applicability of the change. Young people of the future, not only the main force in the consumption of architectural decorative coatings, their ideas will also change the market trends. China from the previous functional needs will be turned into fashion, personalized enjoyment, architectural paint has not only pure home decoration, people also give it the pursuit of fashion, personality, enjoy the meaning of life messengers. Seeking new and changing will be the mainstream of future construction coating consumption, so the speed of coating update will be more rapid, the update cycle will be gradually shortened, which makes the professional architectural decoration coating manufacturers face greater challenges.
, the market deepens
China's agricultural population is large, since the reform and opening up, farmers' living standards continue to improve, some even beyond the living standards of urban residents. The vast market of paint in the future will surely have a place for rich farmers. Due to the intervention of the main force of peasant consumption, the future architectural decorative coatings are considered in the structure, shape and appearance of the color of continuous innovation. Many changes in the future architectural coatings are closely related to the main consumer group of farmers, so from now on, we should pay attention to and study its development trend and trend.
6, service value-added
by the architectural decorative coatings industry highly competitive, architectural decorative coatings service industry market demand will be multiplied, the past to the product to play the world's old experience will become more and more paint responsible for the history. In such a situation, high-end consultants, marketing companies, logistics, import and export companies, design companies for the paint industry to inject more intellectual support.
Seight, environmental protection effect
in the future, it can be foreseen that architectural decoration coatings will be closely linked to green environmental protection, the future of architectural decorative coatings must be in the process of bonding, painting the presence of free formaldehyde and harmful volatile chemicals pollution problems have special standards, environmental protection will be the focus. In the future, China's society will gradually tend to age, diversification, more and more only children can have their own house. Thus, the future decorative architectural coatings in the green environment at the same time, need to take into account the health needs of this particular group of people, specifically for the disabled, the elderly, as well as children to design their satisfactory home.