China Resources Coatings Brand Director Li Handa: The implementation of 4C value services

China Coatings network
: In the vortex of the price war, China Resources quietly upgraded the service, upgraded the value of cooperation with China Resources.
16th, the author interviewed Li Handa, director of China Resources
Paint Brand
, and chatted about the exhibits promoted by China Resources exhibitors - 4C value service program.
China Resources
Coatings
Brand Director Li Handa: Implementation of 4C value services
China Resources is the paint industry's Whampoa Military Academy, for China's paint industry to train a large number of talent. Paint industry N bulls, are from China Resources. China Resources is deep, China Resources sells not only paint products, but also high-quality services. The highest service on behalf of China Resources, known as 4C Value Service, has been in place for five or six years.
4C value service, not for all customers. China Resources is looking for the same as them, the quality, color, design and coating effect of the perfect unity, has a high pursuit of furniture enterprises for their own high-end customers, to provide them with 4C value services.
4C value service solutions include CO-BRAND branding, CLEANTECHNOLOGY environmental technology, COLORSERVICE color development, cost optimization of COSTOPTIMIZATION.
Environmental protection is the needs of society, is the requirements of the government, cost optimization is the commercial needs of customers, color is the coating effect of paint and design effect to maximize the bridge, is the common pursuit of China Resources and customers, brand joint is a win-win cooperation between strategic partners.
to visit China Resources
Li Handa told reporters that 4C sounds a bit abstract. Simply put, people rely on clothes, furniture depends on coating. China Resources coating is like cotton wire or silk, with China Resources paint to make a variety of coating effects of the sheet, like a variety of materials of cloth. Furniture enterprises use these China Resources fabrics to design clothes for furniture, and eventually achieve a harmonious unity of paint, coating, color, wood, style, and with the indoor wall color, coating effect to form a harmonious indoor environment. This effect of coating reflects different moods and feelings, 1 or natural, or fresh, or arrogant, or Confucian, or eternal, or Chinese and Western blend.
and China Resources in this 4C value service solution for customers, will consider environmental protection technology, color matching, cost optimization, and ultimately achieve brand combination. Furniture companies that use China Resources Coatings as the only designated paint supplier can put a China Resources Paint Outside logo on the furniture, "which is a patented logo that represents the quality of China Resources 4C value service," Mr Li said.
China Resources every year according to the changes in the market color, the next year's color trend. And held a design contest, looking for paint, coating and color of the perfect unity. And for outstanding works awarded. Let the furniture factory customers see the fabric made of China Resources paint, resulting in the furniture design of new fashion impulse and inspiration.
: And upgrade price ratio, upgrade service is undoubtedly more popular with customers.